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28
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22
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21
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Journal of economic behavior & organization : JEBO
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Journal of behavioral and experimental economics
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Journal of retailing and consumer services
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Journal of behavioral decision making
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of economic psychology : research in economic psychology and behavioral economics
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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NBER working paper series
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International journal of hospitality management
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Tourism management : research, policies, practice
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Marketing letters : a journal of research in marketing
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Experimental economics : a journal of the Economic Science Association
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American journal of agricultural economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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1
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
2
The
demand
effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
3
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
4
The effect of price fluency and duration framing in price advertisements
Park, Kikyoung
;
Ryu, Gangseog
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012200286
Saved in:
5
How do implausible tensile price claims affect consumer perceptions of deceptiveness and consumer willingness to purchase in online environments?
Chang, Xinyu
;
Zheng, Hualu
;
Yang, Shuai
;
Huang, Lu
; …
- In:
Journal of interactive marketing
60
(
2025
)
1
,
pp. 100-121
Persistent link: https://www.econbiz.de/10015187618
Saved in:
6
Zero price effect on hotel
demand
: evidence from a discrete choice experiment
Zhang, Xian
;
Grisolía, José M.
;
Lane, Tom D. T.
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013556798
Saved in:
7
Strategic
demand
response to dynamic pricing: a lab experiment for the electricity market
Atasoy, Ayse Tugba
;
Harmsen- van Hout, Marjolein J. W.
; …
-
2018
Persistent link: https://www.econbiz.de/10011882490
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8
Consumer memory and competitive interference : the case of auto insurance
advertising
Sahni, Navdeep S.
;
Yang, Yifan
-
2024
Persistent link: https://www.econbiz.de/10015191736
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9
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
10
The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in
advertising
Mostafa, Mohamed M.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
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