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Virtuelle Stimuli für Kundente...
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Innovation
Relationship marketing
18,168
Beziehungsmarketing
18,133
Konsumentenverhalten
8,163
Consumer behaviour
8,159
New product development
6,326
Produktentwicklung
6,261
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2,287
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Brand image
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Markenimage
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Kraftfahrzeug
1,682
Motor vehicle
1,682
Virtuelle Realität
1,627
Virtual reality
1,611
Customer integration
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Kundenintegration
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USA
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United States
1,539
Marketingmanagement
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Marketing management
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E-commerce
1,418
Electronic Commerce
1,415
Internet marketing
1,340
Online-Marketing
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Brem, Alexander
23
Di Benedetto, C. Anthony
13
Gassmann, Oliver
12
Hippel, Eric von
12
Dell'Era, Claudio
11
Yan, Tingting
11
Bouncken, Ricarda B.
10
Calantone, Roger J.
10
Herstatt, Cornelius
10
Griffith, David A.
9
Haapasalo, Harri
9
Liu, Yang
9
Simms, Chris
9
Verganti, Roberto
9
Akgün, Ali E.
8
Cooper, Robert G.
8
De Jong, Jeroen P. J.
8
Edvardsson, Bo
8
Füller, Johann
8
Lakemond, Nicolette
8
Morgan, Todd
8
O'Cass, Aron
8
Schweitzer, Fiona Maria
8
Witell, Lars
8
Xie, Xuemei
8
Zedtwitz, Maximilian von
8
Zhou, Kevin Zheng
8
Dayan, Mumin
7
Griffin, Abbie
7
Heidenreich, Sven
7
Jugend, Daniel
7
Kort, Peter M.
7
Kraus, Sascha
7
Pesch, Robin
7
Reid, Mike
7
Rubera, Gaia
7
Zhang, Haisu
7
Zhang, Jing
7
Bartl, Michael
6
Bilgram, Volker
6
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Journal of business research : JBR
168
International journal of innovation management
105
Industrial marketing management : the international journal for industrial and high-tech firms
99
Technovation : the international journal of technological innovation, entrepreneurship and technology management
81
Technological forecasting & social change : an international journal
75
Research policy : policy, management and economic studies of science, technology and innovation
70
IEEE transactions on engineering management : EM
69
International journal of production economics
57
The journal of business & industrial marketing
53
International journal of product development : IJPD
50
International journal of production research
48
Journal of engineering and technology management : JET-M
45
The journal of product innovation management : an international publication of the Product Development & Management Association
44
International journal of technology management : IJTM
43
International journal of innovation and technology management
40
Technology analysis & strategic management
40
Research technology management : RTM
39
Journal of open innovation : technology, market, and complexity
34
European journal of innovation management
33
Management science : journal of the Institute for Operations Research and the Management Sciences
30
European journal of operational research : EJOR
27
International journal of business innovation and research
26
Innovation: organization & management : IOM
23
International journal of innovation management : IJIM
23
Journal of marketing
22
Journal of the Academy of Marketing Science
22
Production and operations management : an international journal of the Production and Operations Management Society
22
European journal of innovation management : EJIM
20
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Cogent business & management
18
Economics of innovation and new technology
18
International journal of business innovation and research : IJBIR
18
International journal of entrepreneurship and innovation management
18
Journal of knowledge management
18
European management journal
17
International journal of technology marketing : IJTMkt
17
Research-technology management
17
Strategic management journal
17
Journal of operations management
16
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ECONIS (ZBW)
3,767
RePEc
8
EconStor
4
USB Cologne (business full texts)
2
BASE
1
Other ZBW resources
1
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1
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
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2
Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li
;
Tong, Chunyang
;
Yang, Zhiyong
- In:
British journal of management
34
(
2023
)
1
,
pp. 259-279
Persistent link: https://www.econbiz.de/10014279188
Saved in:
3
Marketing and innovation - a realtionship approach
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 154-161
Persistent link: https://www.econbiz.de/10011339608
Saved in:
4
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
5
Exploring traditional and new web-based methods to involve customers in new product development
Liu, Wei
;
Ye, Songhe
;
Moultrie, James
- In:
International journal of product development : IJPD
23
(
2019
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10012041729
Saved in:
6
Using perspective-taking to de-escalate launch date commitment for products with known software defects
Lee, Hyung Koo
;
Lee, Jong Seok
;
Keil, Mark
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10011975719
Saved in:
7
Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Heydar
;
Safari, Khalil
;
Shaabani, Akram
- In:
International journal of productivity and quality …
25
(
2018
)
1
,
pp. 108-138
Persistent link: https://www.econbiz.de/10011980004
Saved in:
8
Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich
;
Zogaj, Shkodran
- In:
International journal of knowledge management : IJKM ; …
12
(
2016
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
Saved in:
9
Customer involvement in the game development process
Prystupa-Rządca, Kaja
;
Starostka, Justyna
- In:
Journal of entrepreneurship, management and innovation …
11
(
2015
)
3
,
pp. 43-66
Persistent link: https://www.econbiz.de/10011580030
Saved in:
10
Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies
Nursiam, Suciwati
;
Handayani, Putu Wuri
;
Trisnaty, Ida …
- In:
International journal of business information systems : …
22
(
2016
)
4
,
pp. 397-421
Persistent link: https://www.econbiz.de/10011636583
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