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The impact of customers' relational models on price-based defection
Kaltcheva, Velitchka D.; Winsor, Robert D.; Parasuraman, A. - In: Journal of marketing theory and practice 18 (2010) 1, pp. 5-22
Persistent link: https://www.econbiz.de/10003947362
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A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew; Kaltcheva, Velitchka D.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
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Front-of-package product labels : influences of varying nutritional food labels on parental decisions
Bui, M̃y; Kaltcheva, Velitchka D.; Patino, Anthony; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
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Customers' relational models as determinants of customer engagement value
Kaltcheva, Velitchka D.; Patino, Anthony; Laric, Michael V. - In: The journal of product & brand management 23 (2014) 1, pp. 55-61
Persistent link: https://www.econbiz.de/10010358981
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Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers
Kaltcheva, Velitchka D.; Winsor, Robert D.; Patino, Anthony - In: Customer relations, (pp. 1-36). 2011
Persistent link: https://www.econbiz.de/10008988073
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Impact of retail environment extraordinariness on customer self-concept
Kaltcheva, Velitchka D.; Patino, Anthony; Chebat, … - In: Journal of business research : JBR 64 (2011) 6, pp. 551-557
Persistent link: https://www.econbiz.de/10008988833
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Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions
Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: The journal of consumer marketing 33 (2016) 2, pp. 135-144
Persistent link: https://www.econbiz.de/10011524154
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Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
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The behavioral consequences of repeated flight delays
Ferrer, Juan-Carlos; Oliveira, Paulo Rocha e; … - In: Journal of air transport management 20 (2012), pp. 35-38
Persistent link: https://www.econbiz.de/10009703850
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Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10003834491