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What marketers don't know
Sharp, Byron - 2010
Persistent link: https://www.econbiz.de/10012062533
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Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia; Romaniuk, Jenni; Sharp, Byron - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
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Buying brands at both regular price and on promotion over time
Scriven, John; Clemente, Maria; Dawes, John; Trinh, Giang; … - In: Australasian marketing journal 25 (2017) 4, pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
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Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
Dawes, John; Bond, Allison; Hartnett, Nicole; Sharp, Byron - In: Australasian marketing journal 25 (2017) 4, pp. 261-268
Persistent link: https://www.econbiz.de/10011792149
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Expanding marketing empirical generalisations to health behaviours : physical activity is not so different from buying behaviour, after-all
Wilson, Amy L.; Sharp, Byron; Nguyen, Cathy; … - In: Australasian marketing journal 25 (2017) 4, pp. 317-325
Persistent link: https://www.econbiz.de/10011792389
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Understanding consumer behaviour in evolving subscription markets : lessons from sports season tickets research
McDonald, Heath; Dunn, Steven; Schreyer, Dominik; … - In: Journal of service management 35 (2024) 1, pp. 89-107
Persistent link: https://www.econbiz.de/10014456582
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Extended conditional trend analysis : predicting triple period buyer flows with a tri-variate NBD model
Trinh, Giang; Dawes, John; Wright, Malcolm J.; … - In: Journal of consumer behaviour 21 (2022) 1, pp. 92-101
Persistent link: https://www.econbiz.de/10012813937
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Measuring advertising's effect on mental availability
Vaughan, Kelly; Corsi, Armando Maria; Beal, Virginia; … - In: International journal of market research 63 (2021) 5, pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
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How loyalty extends across product categories
Grasby, Alicia; Corsi, Armando; Dawes, John; Driesener, Carl - In: Journal of consumer behaviour 21 (2022) 1, pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
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Ageism kills brands
Anesbury, Zachary William; Bellman, Steven; Driesener, Carl - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 364-370
Persistent link: https://www.econbiz.de/10013435341