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Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification

Simmons, Jason M.; Greenwell, T. Christopher; Thorn, … - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 239-256

Persistent link: https://www.econbiz.de/10010391200

A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts

Greenhalgh, Greg; Dwyer, Brendan; LeCrom, Carrie W. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 1, pp. 20-30

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Niche sport sponsorship : providing the target market sponsors want?

Greenhalgh, Greg; Martin, Tiesha; Smith, Allison - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 111-121

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An assessment of fans' willingness to pay for team's environmental sustainability initiatives

Greenhalgh, Greg; Drayer, Joris - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 2, pp. 121-133

Persistent link: https://www.econbiz.de/10012815527

The measurement of sport fan exploratory curiosity

Park, Seong Hee; Mahony, Daniel F.; Greenwell, T. … - In: Journal of sport management : the official journal of … 24 (2010) 4, pp. 434-455

Persistent link: https://www.econbiz.de/10008656372

Tokuyama, Sagatomo; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 148-156

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Analysing motives of minor league hockey fans : the introduction of violence as a spectator motive

Andrew, Damon P. S.; Koo, Gi-yong; Hardin, Rob; … - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 73-89

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The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event

Andrew, Damon P. S.; Kim, Seungmo; O'Neal, Nick; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 4, pp. 199-209

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Is violence used to promote Mixed Martial Arts?

Greenwell, T. Christopher; Thorn, Dustin; Simmons, Jason M. - In: International journal of sports marketing & sponsorship 16 (2014/2015) 4, pp. 249-260

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From BIRFing to BIRGing : a 10-year study of the psychology of Cubs fans

Jensen, Jonathan A.; Greenwell, T. Christopher; … - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 236-249

Persistent link: https://www.econbiz.de/10012000632