//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kundenbindung"
~subject:"Unternehmen"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Wertorientierte Gestaltung von...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindung
Unternehmen
Beziehungsmarketing
14,972
Relationship marketing
14,972
Consumer behaviour
6,874
Konsumentenverhalten
6,874
Customer satisfaction
4,246
Kundenzufriedenheit
4,245
Dienstleistungsqualität
3,159
Service quality
3,159
Brand management
2,030
Markenführung
2,029
Shareholder Value
1,687
Shareholder value
1,687
Brand image
1,622
Markenimage
1,622
Kundenwert
1,550
Customer value
1,545
Social Web
1,540
Social web
1,540
Lieferantenmanagement
1,483
Supplier relationship management
1,483
Customer integration
1,168
Kundenintegration
1,165
Internet marketing
1,126
Online-Marketing
1,126
Confidence
1,094
Vertrauen
1,093
Marketingmanagement
1,077
Marketing management
1,075
E-commerce
1,044
Electronic Commerce
1,043
Einzelhandel
1,026
Retail trade
1,025
Brand
1,020
Markenartikel
1,002
Online retailing
968
Online-Handel
968
Value creation
891
Betriebliche Wertschöpfung
890
USA
867
United States
867
more ...
less ...
Online availability
All
Undetermined
155
Free
38
Type of publication
All
Article
299
Book / Working Paper
49
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Case study
Hochschulschrift
331
Article in journal
298
Thesis
279
Collection of articles of several authors
108
Sammelwerk
108
Aufsatzsammlung
80
Graue Literatur
75
Non-commercial literature
75
Aufsatz im Buch
51
Book section
51
Fallstudie
50
Working Paper
36
Arbeitspapier
35
Handbook
34
Handbuch
34
Dissertation u.a. Prüfungsschriften
29
Bibliografie enthalten
28
Bibliography included
28
Konferenzschrift
25
Ratgeber
25
Guidebook
24
Lehrbuch
17
Conference proceedings
12
Textbook
12
Conference paper
7
Konferenzbeitrag
7
Collection of articles written by one author
5
Sammlung
5
Bibliographie
4
Elektronischer Datenträger
4
Systematic review
3
Umfrage
3
Übersichtsarbeit
3
Company information
2
Fallstudiensammlung
2
Firmeninformation
2
Glossar enthalten
2
Glossary included
2
more ...
less ...
Language
All
English
310
German
37
Spanish
1
Swedish
1
Author
All
Bruhn, Manfred
5
Homburg, Christian
5
Prentice, Catherine
4
Ramaseshan, B.
3
Rodríguez del Bosque, Ignacio A.
3
Wong, IpKin Anthony
3
Aksoy, Lerzan
2
Anber Abraheem Shlash Mohammad
2
Bjerre, Mogens
2
Buoye, Alexander
2
Chang, Chun-Ming
2
Chen McCain, Shiang-Lih
2
Chen, Shu-Ching
2
Cossío-Silva, Francisco-José
2
Coussement, Kristof
2
Hollensen, Svend
2
Hougaard, Søren
2
Keiningham, Timothy
2
Makanyeza, Charles
2
Melnyk, Valentyna
2
Mensah, Samuel N-A
2
Molinillo, Sebastian
2
Moongela, Hilma
2
Murugan, Rajeswari
2
Nazeri, Ali
2
Opresnik, Marc Oliver
2
Pepels, Werner
2
Popp, Bastian
2
Pérez, Andrea
2
Rabbanee, Fazlul K.
2
Rajendran, G.
2
Ramanathan, Ramakrishnan
2
Revilla Camacho, Maria Angeles
2
Sharma, Piyush
2
Simões, Cláudia
2
Srivastava, Medha
2
Stan, Valentina
2
Stein, Alisha
2
Sunaryo
2
Tanford, Sarah
2
more ...
less ...
Institution
All
Universität Stuttgart
1
Published in...
All
Journal of retailing and consumer services
20
Journal of business research : JBR
12
The service industries journal
6
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
The journal of services marketing
5
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing analytics : JMA
3
Journal of service theory and practice : JSTP
3
Journal of the Academy of Marketing Science
3
The journal of product & brand management
3
Tourism management : research, policies, practice
3
Business horizons
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of business excellence
2
International journal of business information systems : IJBIS
2
International journal of economic research
2
International journal of management and economics
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal for global business advancement : JGBA
2
Journal of African business
2
Journal of Indian business research
2
Journal of business economics and management
2
Journal of contemporary management : JMC
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of global marketing
2
Journal of international economic review
2
Journal of management research
2
Journal of marketing
2
Journal of service management
2
more ...
less ...
Source
All
ECONIS (ZBW)
348
Showing
1
-
10
of
348
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
2
Value co-creation and customer loyalty
Cossío-Silva, Francisco-José
;
Revilla Camacho, Maria …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
Saved in:
3
How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming
;
Hsu, Meng-Hsiang
;
Lee, Yi-Jung
- In:
Total quality management & business excellence : an …
27
(
2016
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
Saved in:
4
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
5
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
6
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
7
Impact of value co-creation on logistics customers' loyalty
Thiruvattal, Eappen
- In:
Journal of global operations and strategic sourcing
10
(
2017
)
3
,
pp. 334-361
Persistent link: https://www.econbiz.de/10011806169
Saved in:
8
Brand value with reference to Maruti Service Masters, Chennai
Krishnakumar, T.
;
Ambuli, V.
;
Tharik, Mohamed
- In:
Journal of international economic review
10
(
2017
)
2
,
pp. 187-195
Persistent link: https://www.econbiz.de/10011924271
Saved in:
9
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
10
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International business review : the official journal of …
23
(
2014
)
1
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->