Narrow search
Showing 1 - 5 of 5
Cover Image
Value fusion : the blending of consumer and firm value in the distinct context of mobile technologies and social media
Larivière, Bart; Joosten, Herm; Malthouse, Edward C.; … - In: Journal of service management 24 (2013) 3, pp. 268-293
Persistent link: https://www.econbiz.de/10009765057
Cover Image
Value Fusion : The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media
Lariviere, Bart - 2013
Persistent link: https://www.econbiz.de/10013078088
Cover Image
Dealing with downstream customers : an exploratory study
Hillebrand, Bas; Biemans, Wim G. - In: The journal of business & industrial marketing 26 (2011) 2, pp. 72-80
Persistent link: https://www.econbiz.de/10009009733
Cover Image
Consumer perceptions of service constellations : implications for service innovation
Riel, Allard C. R. van; Calabretta, Giulia; Driessen, … - In: Journal of service management 24 (2013) 3, pp. 314-329
Persistent link: https://www.econbiz.de/10009765052
Cover Image
Wanted! : investigating how elements from the personal usage context affect Gen Z consumers' value-in-use experience and engagement with mobile service
Zou, Yi; Riel, Allard C. R. van; Streukens, Sandra; … - In: Journal of business research : JBR 160 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014299325