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~subject:"Marktforschung"
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Marktforschung
Salespeople
56
Verkaufspersonal
56
Selling
31
Verkauf
31
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
21
Konsumentenverhalten
21
Market research
14
Arbeitsleistung
12
B-to-B-Marketing
12
Business-to-business marketing
12
Job performance
12
Theorie
11
Theory
11
Marketing
10
Customer satisfaction
9
Kundenzufriedenheit
9
Arbeitsverhalten
8
Außendienst
8
Dienstleistungsqualität
8
Field sales force
8
Firm performance
8
Marketing management
8
Marketingmanagement
8
Service quality
8
Unternehmenserfolg
8
Work behaviour
8
Führungskräfte
7
Lieferantenmanagement
7
Managers
7
Performance measurement
7
Performance-Messung
7
Supplier relationship management
7
Befragung
6
Corporate culture
6
Erfolgsfaktor
6
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6
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6
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3
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3
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English
14
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Schillewaert, Niels
9
Weijters, Bert
6
Geuens, Maggie
4
Damangir, Sina
3
Du, Rex Yuxing
3
Hu, Ye
3
Ahearne, Michael
2
Cabooter, Elke
2
De Ruyck, Tom
2
Verhaeghe, Annelies
2
DeSarbo, Wayne S.
1
Degeratu, Alexandru M.
1
Friedman, Mike
1
Hayati, Babak
1
Kraus, Florian
1
Lam, Son K.
1
Saxton, M. Kim
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
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ECONIS (ZBW)
14
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1
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
2
Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing
;
Hu, Ye
;
Damangir, Sina
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
Saved in:
3
Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina
;
Du, Rex Yuxing
;
Hu, Ye
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
Saved in:
4
Intrafunctional competitive intelligence and sales performance : a social network perspective
Ahearne, Michael
;
Lam, Son K.
;
Hayati, Babak
;
Kraus, Florian
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 37-56
Persistent link: https://www.econbiz.de/10009793102
Saved in:
5
Response styles and how to correct them
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003902480
Saved in:
6
The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert
;
Cabooter, Elke
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 236-247
Persistent link: https://www.econbiz.de/10008664491
Saved in:
7
The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert
;
Cabooter, Elke
;
Schillewaert, Niels
-
2010
Persistent link: https://www.econbiz.de/10003937185
Saved in:
8
Order and quality effects in sequential monadic concept testing : methodological details matter in concept-testing practice
Friedman, Mike
;
Schillewaert, Niels
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 377-389
Persistent link: https://www.econbiz.de/10009688907
Saved in:
9
Join the research : participant-led open-ended questions
Verhaeghe, Annelies
;
De Ruyck, Tom
;
Schillewaert, Niels
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 655-678
Persistent link: https://www.econbiz.de/10003765000
Saved in:
10
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
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