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Fashion market segmentation using Facebook : an empirical approach
Mohapatra, Sanjay; Banerjee, Satya Shankar - In: International journal of enterprise network management … 14 (2023) 4, pp. 348-369
Persistent link: https://www.econbiz.de/10014433600
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Segmenting and profiling of mobile app users on their lifestyle - implications for attitude and usage behaviour
Arora, Neerja; Chawla, Deepak - In: International journal of Indian culture and business … 33 (2024) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10015323324
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Market segmentation of airline cargo transport
Chao, Ching-cheng; Lirn, Tai-cherng; Shang, Kuo Chung - In: The service industries journal 33 (2013) 15/16, pp. 1672-1685
Persistent link: https://www.econbiz.de/10010229397
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Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
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Testing segment stability : insights from a rural tourism study
Pesonen, Juho - In: Journal of travel and tourism marketing 31 (2014) 5/6, pp. 697-711
Persistent link: https://www.econbiz.de/10010405073
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Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong; Lee, Jinhee - In: Journal of promotion management : JPM 20 (2014) 5, pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
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Consumer innovativeness and consumer decision styles : a confirmatory and segmentation analysis
Mishra, Anubhav A. - In: The international review of retail, distribution and … 25 (2015) 1, pp. 35-54
Persistent link: https://www.econbiz.de/10010502835
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Bank selection process and market segmentation : evidence from Indian exporting SMEs
Kaur, Manpreet - In: Vision : the journal of business perspective 19 (2015) 2, pp. 79-88
Persistent link: https://www.econbiz.de/10011487803
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Customer segmentation of freight forwarders and impacts on the competitive positioning of ocean carriers in the Taiwan-southern China trade lane
Wen, Chieh-Hua; Lin, Wei-Wei - In: Maritime policy and management : MPM 43 (2016) 3/4, pp. 420-435
Persistent link: https://www.econbiz.de/10011491301
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An analysis and visualization methodology for identifying and testing market structure
France, Stephen L.; Ghose, Sanjoy - In: Marketing science 35 (2016) 1, pp. 182-197
Persistent link: https://www.econbiz.de/10011437863