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Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
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Predicting consumer product demands via Big Data : the roles of online promotional marketing and online reviews
Chong, Alain Yee Loong; Ch'ng, Eugene; Liu, Martin J.; … - In: International journal of production research 55 (2017) 17/18, pp. 5142-5156
Persistent link: https://www.econbiz.de/10011723933
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Predicting online product sales, via online reviews, sentiments, and promotion strategies : a big data architecture and neural network approach
Chong, Alain Yee Loong; Li, Boying; Ngai, Eric W. T.; … - In: International journal of operations & production … 36 (2016) 4, pp. 358-383
Persistent link: https://www.econbiz.de/10011565365
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The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace
Chong, Alain Yee Loong; Lacka, Ewelina; Li, Boying; … - In: Information & management : the internat. journal of … 55 (2018) 5, pp. 621-632
Persistent link: https://www.econbiz.de/10011872928
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Predicting the antecedents of trust in social commerce : a hybrid structural equation modeling with neural network approach
Leong, Lai-Ying; Hew, Teck-Soon; Ooi, Keng-Boon; Chong, … - In: Journal of business research : JBR 110 (2020), pp. 24-40
Persistent link: https://www.econbiz.de/10012237820
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Double learning or double blinding : an investigation of vendor private information acquisition and consumer learning via online reviews
Hu, Nan; Dow, Kevin E.; Chong, Alain Yee Loong; Liu, Ling - In: Big data analytics in operations and supply chain management, (pp. 213-234). 2018
Persistent link: https://www.econbiz.de/10011965410