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Marketing and the bottom line : assessing marketing performance

Ambler, Tim - In: Performance management : multidisciplinary perspectives, (pp. 137-148). 2008

Persistent link: https://www.econbiz.de/10003712985

How important is marketing efficiency?

Ambler, Tim - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 2, pp. 4-7

Persistent link: https://www.econbiz.de/10003691528

Connecting firm-level learning with performance

Ambler, Tim (contributor); Styles, Chris (contributor) - 2001 - Rev. 14th January 2002

Persistent link: https://www.econbiz.de/10001751568

Measuring marketing performance : which way is up?

Ambler, Tim; Kokkinaki, Flora - In: Business performance measurement : theory and practice, (pp. 225-243). 2002

Persistent link: https://www.econbiz.de/10001661977

Managing the Marketing Metrics Portfolio

Clark, Bruce; Ambler, Tim - 2013

There is no shortage of metrics an organization might use to measure marketing effectiveness. What’s lacking is solid advice on how to assemble and manage the best portfolio of metrics to populate a dashboard. This article offers guidance in three key areas: 1. Strategically reviewing existing...

Persistent link: https://www.econbiz.de/10014164881

Dashboards as a service : why, what, how, and what research is needed?

Pauwels, Koen; Ambler, Tim; Clark, Bruce H.; LaPointe, Pat - In: Journal of service research : JSR 12 (2009/10) 2, pp. 175-189

Persistent link: https://www.econbiz.de/10003901039

Assessing marketing performance : dont't settle for a silver metric

Ambler, Tim; Roberts, John H. - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 733-750

Persistent link: https://www.econbiz.de/10003768182

Choosing marketing dashboard metrics

Ambler, Tim; Roberts, John - In: Business performance measurement : unifying theories …, (pp. 239-260). 2007

Persistent link: https://www.econbiz.de/10003593093

Beware the silver metric : marketing performance measurement has to be multidimensional ; report No. 06-113

Ambler, Tim; Roberts, John H. - In: MSI reports : working paper series (2006) 3, pp. 3-13

Persistent link: https://www.econbiz.de/10003393736

Assessing marketing performance : don't settle for a silver metric

Ambler, Tim; Roberts, John H. - In: The marketing : accounting interface, (pp. 73-89). 2016

Persistent link: https://www.econbiz.de/10011442573