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1. Introduction -- 2. The Elements of a Panel -- 3. The Production Process -- 4. The Market for Panel Research -- 5. Institutional Panels -- 6. Panels for Media Markets -- 7. Special Panels -- 8. Product and Period Description -- 9. Shops and Household Characteristics -- 10. Facts of the Retail...

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Befreiung von Denkblockaden durch Betrachtung von Marketingproblemen aus konstruktivistischer Sicht

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Quantitative methods in marketing

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