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Social Web
Social web
24,375
Soziales Netzwerk
19,998
Social network
19,058
Emotion
13,426
Konsumentenverhalten
12,887
Consumer behaviour
12,885
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7,939
Internet marketing
7,829
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5,771
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5,764
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5,379
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5,362
Theorie
5,113
Theory
5,015
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4,488
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4,483
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3,769
Online retailing
3,768
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3,304
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3,270
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2,922
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2,920
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2,880
E-commerce
2,771
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2,553
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2,526
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2,245
Web 2.0-Technologien
2,243
China
2,089
Internet
2,047
Social media
2,015
Kundenzufriedenheit
1,989
Customer satisfaction
1,988
Experiment
1,976
social media
1,925
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1,903
Markenimage
1,869
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Law, Rob
48
Tan, Yong
40
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39
Kuchler, Theresa
38
Qiu, Liangfei
38
Stroebel, Johannes
38
Whinston, Andrew B.
35
Bailey, Michael
32
Füller, Johann
32
Filieri, Raffaele
29
Hajli, Nick
28
Ozuem, Wilson
27
Loureiro, Sandra Maria Correia
26
Martínez-López, Francisco J.
26
Saxton, Gregory D.
26
Gu, Bin
25
Stephen, Andrew T.
23
Kummer, Michael E.
22
Flavián Blanco, Carlos
21
Harrigan, Paul
21
Leimeister, Jan Marco
21
Petrova, Maria
21
Rita, Paulo
21
Sabatini, Fabio
21
Allcott, Hunt
20
Dennis, Alan
20
Gentzkow, Matthew Aaron
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Hollebeek, Linda D.
20
Pitt, Leyland F.
20
Haenlein, Michael
19
Vrontis, Demetris
19
Agnihotri, Raj
18
Dhir, Amandeep
18
Enikolopov, Ruben
18
Ghose, Anindya
18
Hinz, Oliver
18
Krcmar, Helmut
18
Kreutzer, Ralf T.
18
Rand, William
18
Schweidel, David A.
18
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GFK
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Center Data
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Wageningen Economic Research
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Books on Demand GmbH <Norderstedt>
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European Commission / Directorate-General for Communications Networks, Content and Technology
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Nomos Verlagsgesellschaft
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American Marketing Association
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European Institute for Gender Equality
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Information Resources Management Association
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OECD
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European University Institute / Robert Schuman Centre for Advanced Studies
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Friedrich-Schiller-Universität Jena
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Springer-Verlag GmbH
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India Centre for Migration (ICM)
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Springer Gabler <Firma>
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Verlag Dr. Kovač
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Edward Elgar Publishing
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European Centre for Disease Prevention and Control
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International Telecommunications Society
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Technische Universität Dresden
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epubli GmbH
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Springer International Publishing
4
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4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
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Journal of business research : JBR
539
Journal of retailing and consumer services
320
Technological forecasting & social change : an international journal
264
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
262
International journal of internet marketing and advertising : IJIMA
180
Information systems research : ISR
176
Tourism management : research, policies, practice
151
Journal of management information systems : JMIS
149
SpringerLink / Bücher
142
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
130
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
International journal of hospitality management
117
Electronic commerce research
114
International journal of business information systems : IJBIS
110
Psychology & marketing
107
Business horizons
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Journal of internet commerce
98
International journal of advertising : the review of marketing communications
96
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing communications
90
International journal of networking and virtual organisations : IJNVO
87
Management information systems : mis quarterly
84
Marketing science
84
International journal of electronic marketing and retailing : IJEMR
83
Journal of travel and tourism marketing
82
Journal of electronic commerce research : JECR
80
The journal of product & brand management
80
Journal of marketing management : MM
78
Springer eBook Collection
78
International journal of contemporary hospitality management
77
Asia Pacific journal of marketing and logistics
75
The journal of brand management : an international journal
75
International journal of consumer studies
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
74
Cogent business & management
73
Journal of marketing
72
Journal of hospitality marketing & management
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Journal of information & knowledge management : JIKM
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ECONIS (ZBW)
24,369
EconStor
32
OLC EcoSci
2
Other ZBW resources
2
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1
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1
Sentiment analysis of social commerce : a harbinger of online reputation management
Olaleye, Sunday Adewale
;
Sanusi, Ismaila Temitayo
; …
- In:
International journal of electronic business
14
(
2018
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011980079
Saved in:
2
Follow me! : erfolgreiches Social Media Marketing mit Facebok, Twitter und Co.; [neu: mit aktuellen Rechtstipps und Marketing-Takeaways]
Grabs, Anne
;
Bannour, Karim-Patrick
;
Vogl, Elisabeth
-
2014
-
3., aktual. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007847
Saved in:
3
New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
Saved in:
4
Perceived value of social networking sites (SNS) in students' expressive participation in social movements
Borrero, Juan D.
;
Yousafzai, Shumaila Y.
;
Javed, Uzma
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10010336909
Saved in:
5
The determinants of continuous use of social networking sites : an empirical study on Taiwanese journal-type bloggers' continuous self-disclosure behavior
Ko, Hsiu-Chia
- In:
Electronic commerce research and applications
12
(
2013
)
2
,
pp. 103-111
Persistent link: https://www.econbiz.de/10010504885
Saved in:
6
Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.
;
Pegoraro, Ann
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 120-140
Persistent link: https://www.econbiz.de/10011541870
Saved in:
7
Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
Saved in:
8
Mining online communities to inform strategic messaging : practical methods to identify community-level insights
Benigni, Matthew
;
Joseph, Kenneth
;
Carley, Kathleen M.
- In:
Computational and mathematical organization theory
24
(
2018
)
2
,
pp. 224-242
Persistent link: https://www.econbiz.de/10011856237
Saved in:
9
Social media mavenism : toward an action-based metric for knowledge dissemination on social networks
Aljukhadar, Muhammad
;
Senecal, Sylvain
;
Poirier, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 636-665
Persistent link: https://www.econbiz.de/10012263764
Saved in:
10
Climb or jump : status-based seeding in user-generated content networks
Lanz, Andreas U.
;
Goldenberg, Jacob
;
Shapira, Daniel
; …
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 361-378
Persistent link: https://www.econbiz.de/10012177412
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