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Exploring customer engagement...
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Social Web
Consumer behaviour
67
Konsumentenverhalten
67
Beziehungsmarketing
64
Relationship marketing
64
Customer integration
45
Kundenintegration
45
Brand management
21
Markenführung
21
Social web
20
Customer engagement
15
Internet marketing
15
Online-Marketing
15
Brand image
12
Markenimage
12
Stakeholder
12
Consumer engagement
9
Customer satisfaction
9
Kundenzufriedenheit
9
Bibliometrics
7
Bibliometrie
7
Brand
7
Customer value
7
Kundenwert
7
Markenartikel
7
Service-Dominant Logic
7
Service-dominant logic
7
consumer engagement
7
Betriebliche Wertschöpfung
6
Brand loyalty
6
Dienstleistungsqualität
6
Kundenbindung
6
Markentreue
6
Service quality
6
Value creation
6
Coronavirus
5
Customer experience
5
Dienstleistungsmanagement
5
Marketing management
5
Marketingmanagement
5
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20
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Hollebeek, Linda D.
19
Brodie, Roderick J.
3
Bowden, Jana
2
Conduit, Jodie
2
Luoma-aho, Vilma
2
Adomaviciute-Sakalauske, Karina
1
Aleem, Majid
1
Andreassen, Tor W.
1
Anselmsson, Johan
1
Beewah Ooi
1
Behnam, Mohsen
1
Bozkurt, Sıddık
1
Clark, Moira K.
1
Delshab, Vahid
1
Dickson, Geoff
1
Gerke, Anna
1
Gligor, David
1
Glynn, Mark S.
1
Hallikainen, Heli
1
Hammedi, Wafa
1
Hasan, Md. Rajibul
1
Higgins, E. Tory
1
Jansson, Johan
1
Juric, Biljana
1
Khan, Imran
1
Kilgour, Mark
1
King, Ceridwyn
1
Krumm, Kristo
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Kullak, Avreliane
1
Laukkanen, Tommi
1
Leclercq, Thomas
1
Li, Jing
1
Loureiro, Sandra Maria Correia
1
Lubbe, Isolde
1
Macky, Keith
1
Malthouse, Edward C.
1
Maslowska, Ewa
1
Mathmann, Frank
1
Mustak, Mekhail
1
Plé, Loïc
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Harnessing the power of social media and web analytics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of sports marketing & sponsorship
1
Journal of advertising
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
Services marketing quarterly
1
The handbook of communication engagement
1
The journal of services marketing
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ECONIS (ZBW)
20
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1
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
2
Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicity
Bozkurt, Sıddık
;
Gligor, David
;
Hollebeek, Linda D.
; …
- In:
Journal of research in interactive marketing : …
19
(
2025
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10015324477
Saved in:
3
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
4
When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
Saved in:
5
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
6
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
7
Using machine learning to develop customer insights from user-generated content
Mustak, Mekhail
;
Hallikainen, Heli
;
Laukkanen, Tommi
; …
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015123647
Saved in:
8
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
Saved in:
9
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
10
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen
;
Dickson, Geoff
;
Delshab, Vahid
;
Gerke, Anna
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
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