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Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
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Determinants of positive consumer affect toward luxury brands' social media posts on sustainability : a fsQCA approach
Eastman, Jacqueline Kilsheimer; Shin, Hyunju; Jain, Varsha - In: Journal of business research : JBR 183 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015144099
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Examining the impact of luxury brand's social media marketing on customer engagement​ : using big data analytics and natural language processing
Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 62 (2023) 3, pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
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Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Shin, Hakseung; Perdue, Richard R. - In: International journal of hospitality management 100 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013266279
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Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun; Hong, EunPyo; Park, Yun-na - In: Journal of retailing and consumer services 74 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
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How and when do virtual influencers positively affect consumer responses to endorsed brands?
Volles, Barbara Kobuszewki; Park, Jaewoo; Van … - In: Journal of business research : JBR 183 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015135908
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The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth
Ryu, Sann; Park, Jungkun - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012268993
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A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun; Hyun, Hyowon; Toulany Thavisay - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
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The influence of social capital through social media : a study of the creation of value in shopping behaviour
Hyun, Hyowon; Gunn, Frances; Park, Jungkun - In: The international review of retail, distribution and … 29 (2019) 2, pp. 160-177
Persistent link: https://www.econbiz.de/10012208818