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1
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
2
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
3
The effects of reviewer expertise on future reputation, popularity, and financial performance of hotels : insights from data-analytics
Xie, Karen L.
;
So, Kevin Kam Fung
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
8
,
pp. 1187-1209
Persistent link: https://www.econbiz.de/10011943034
Saved in:
4
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
5
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
6
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
7
Leveraging artificial intelligence in firm-generated online customer communities : a framework and future research agenda
Marti, Candice L.
;
Kour, Gurpreet
;
Bilgihan, Anil
;
Xu, Yu
- In:
Journal of service management
35
(
2024
)
3
,
pp. 438-458
Persistent link: https://www.econbiz.de/10015078016
Saved in:
8
The influence of online reviews on consumers' attributions of service quality and control for service standards in hotels
Browning, Victoria
;
So, Kevin Kam Fung
;
Sparks, Beverley
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009744655
Saved in:
9
B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
10
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
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