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Can travel apps improve tourists' intentions? : investigating the drivers of Chinese Gen Y users' experience
Gao, Ziyi; Cheah, Jun-Hwa; Lim, Xin Jean; Ng, Siew Imm; … - In: Journal of vacation marketing 30 (2024) 3, pp. 505-534
Persistent link: https://www.econbiz.de/10014631998
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Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa; Yee, Wong Foong; Cheah, Jun-Hwa - In: International journal of internet marketing and … 20 (2024) 1, pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
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The dark and bright side of online consumer behavior : editorial
Thaichon, Park; Cheah, Jun-Hwa; Hiram Ting - In: Journal of consumer behaviour 21 (2022) 3, pp. 445-449
Persistent link: https://www.econbiz.de/10013275500
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Fact or fake : information, misinformation and disinformation via social media
Lim, Xin Jean; Quach, Sara; Thaichon, Park; Cheah, Jun-Hwa - In: Journal of strategic marketing 32 (2024) 5, pp. 659-664
Persistent link: https://www.econbiz.de/10014553349
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Risk, trust, and the roles of human versus virtual influencers
Ameen, Nisreen; Cheah, Jun-Hwa; Ali, Faizan; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 6, pp. 1370-1394
Persistent link: https://www.econbiz.de/10014582456
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Exploring social media adoption in small and medium enterprises in Iraq : pivotal role of social media network capability and customer involvement
Al Halbusi, Hussam; Alhaidan, Homoud; Fattah, Fadi … - In: Technology analysis & strategic management 36 (2024) 9, pp. 2052-2069
Persistent link: https://www.econbiz.de/10015108098
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It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen; Cheah, Jun-Hwa; Kumar, Satish - In: Psychology & marketing 39 (2022) 11, pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
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From virtual trainers to companions? : examining how digital agency types, anthropomorphism, and support shape para-social relationships in online fitness
Feng, Ying; Meng, Jie; Cheah, Jun-Hwa - 2025
Persistent link: https://www.econbiz.de/10015373261
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The effect of social media exposure, environmental concern and consumer habits in green consumption intention
Yanyan, Zhang; Pek, Chuen-Khee; Cham, Tat Huei - In: Journal of strategy and management 16 (2023) 4, pp. 747-766
Persistent link: https://www.econbiz.de/10014433017
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Can you resist the virtual temptations? : unveiling impulsive buying in metaverse retail
Tri Dang Quan; Tan, Garry Wei-Han; Aw, Eugene Cheng-Xi; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2259-2280
Persistent link: https://www.econbiz.de/10015210755