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~subject:"Soziales Netzwerk"
~subject:"Viral marketing"
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Soziales Netzwerk
Viral marketing
Electronic Commerce
23,327
E-commerce
20,659
Social Web
19,935
Social web
19,902
Taiwan
13,563
Online-Marketing
12,717
Internet marketing
12,498
Konsumentenverhalten
11,726
Consumer behaviour
11,707
Logistik
11,072
Online-Handel
10,917
Online retailing
10,863
Logistics
9,780
Internet
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5,914
Supply chain
5,910
Logistikdienstleister
5,398
Logistics provider
5,386
Theorie
4,919
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4,887
Beziehungsmarketing
4,498
Relationship marketing
4,487
Deutschland
4,386
Germany
4,097
Digitalisierung
3,436
Digitization
3,202
China
3,148
USA
3,093
United States
3,010
Virales Marketing
3,002
Welt
2,513
World
2,500
Markenführung
2,475
Brand management
2,466
Social network
2,373
Informationstechnik
2,274
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2,221
Werbewirkung
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Kuchler, Theresa
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Law, Chun Hung Roberts
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Bailey, Michael
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Duan, Wenjing
12
Sabatini, Fabio
12
Tan, Yong
12
Whinston, Andrew B.
12
Filieri, Raffaele
11
Stephen, Andrew T.
11
Pavlou, Paul A.
10
Qiu, Liangfei
10
Ye, Qiang
10
Bigné Alcañiz, J. Enrique
9
Fan, Weiguo
9
Gu, Bin
9
Hong, Yili
9
Law, Rob
9
Zhang, Han
9
Bilgihan, Anil
8
Carley, Kathleen M.
8
Chen, Yubo
8
Gaudeul, Alexia
8
Gopinath, Shyam
8
Hinz, Oliver
8
Hu, Nan
8
Kim, Jong Min
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Li, Hengyun
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Liu, Yong
8
Loureiro, Sandra Maria Correia
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Mariani, Marcello M.
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Mayzlin, Dina
8
Sarracino, Francesco
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Warkentin, Merrill
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Akram, Umair
7
Berger, Jonah
7
Cao, Ruiqing
7
Dwivedi, Yogesh Kumar
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Gloor, Peter A.
7
Hennig-Thurau, Thorsten
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Springer Fachmedien Wiesbaden
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Deutscher Dialogmarketing Verband
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National Bureau of Economic Research
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Nomos Verlagsgesellschaft
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Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
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Springer-Verlag GmbH
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Universität Mannheim
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AMCIS <15, 2009, San Francisco, Calif.>
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Academy of Marketing
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Bayerische Landeszentrale für Neue Medien
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Berliner Wissenschafts-Verlag
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BusinessVillage GmbH
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Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
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Deutsche Universität für Verwaltungswissenschaften Speyer
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Europäische Kommission / Gemeinsame Forschungsstelle
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Fachhochschule Reutlingen / European School of Business
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Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
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Information Resources Management Association
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Innovators Club
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Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
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Kolegium Nauk o Przedsie̜biorstwie <Warschau>
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Kongress der Sozialwirtschaft <10., 2017, Magdeburg>
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Kongress der Sozialwirtschaft e.V.
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Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
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National Health Commission Office
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OECD
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RWTH Aachen
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Rheinwerk Verlag
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Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
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1
University of Hong Kong / School of Economics and Finance
1
Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
1
Universität Bayreuth
1
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Journal of business research : JBR
166
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
Journal of retailing and consumer services
87
International journal of hospitality management
72
International journal of internet marketing and advertising : IJIMA
63
Technological forecasting & social change : an international journal
63
Information systems research : ISR
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Journal of management information systems : JMIS
53
Electronic commerce research
50
Tourism management : research, policies, practice
49
Journal of marketing communications
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Journal of electronic commerce research : JECR
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Psychology & marketing
36
SpringerLink / Bücher
36
Journal of internet commerce
34
International journal of business information systems : IJBIS
33
Journal of hospitality marketing & management
33
International journal of contemporary hospitality management
31
Management information systems : mis quarterly
31
International journal of advertising : the quarterly review of marketing communications
28
International journal of advertising : the review of marketing communications
27
International journal of electronic marketing and retailing : IJEMR
27
Journal of marketing
27
Journal of marketing management : MM
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of travel and tourism marketing
24
Business horizons
23
Electronic commerce research and applications
23
Journal of marketing research : JMR
23
Cogent business & management
22
International journal of electronic commerce : IJEC
22
Journal of organizational computing and electronic commerce
22
Journal of advertising research
21
International journal of consumer studies
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
20
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Source
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ECONIS (ZBW)
5,298
USB Cologne (EcoSocSci)
55
EconStor
1
OLC EcoSci
1
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1
Understanding customers' continuous intention to use of social commerce via Facebook : a theoretical model and empirical examination
Herzallah, Fadi
;
Ayyash, Mohannad Moufeed
- In:
International journal of networking and virtual …
24
(
2021
)
4
,
pp. 387-407
Persistent link: https://www.econbiz.de/10012596094
Saved in:
2
An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
3
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
4
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
5
A systematic review on social commerce
Esmaeili, Leila
;
Golpayegany, S. A. Hashemi
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 317-355
Persistent link: https://www.econbiz.de/10012202750
Saved in:
6
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
7
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
8
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
9
E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage
Kiu, Ching-Chieh
;
Lee, Chien-Sing
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 373-392
Persistent link: https://www.econbiz.de/10011756978
Saved in:
10
A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews
Furner, Christopher P.
- In:
International journal of services technology and management
20
(
2014
)
1/2/3
,
pp. 14-30
Persistent link: https://www.econbiz.de/10010505409
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