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USA
Beziehungsmarketing
18
Relationship marketing
18
Consumer behaviour
17
Konsumentenverhalten
15
Dienstleistung
12
Innovation
10
Service quality
10
Dienstleistungsqualität
9
Product quality
8
Produktqualität
8
Services
8
Services marketing
7
United States
7
Dienstleistungsmarketing
6
Einzelhandel
6
Retail trade
6
Customer experience
5
Customer satisfaction
5
Dienstleistungssektor
5
Kundenzufriedenheit
5
Brand management
4
Email marketing
4
Internet marketing
4
Markenführung
4
Marketing
4
Marktforschung
4
Measurement
4
Messung
4
Online-Marketing
4
Service industry
4
Social Web
4
Social media
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Social web
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Theorie
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Theory
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Customer service
3
E-commerce
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Electronic Commerce
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Parasuraman, A.
8
Kaltcheva, Velitchka D.
3
Futrell, Charles M.
2
Patino, Anthony
2
Altman, Daniel
1
Chiang, Jeongwen
1
Ferrer, Juan-Carlos
1
Gremler, Dwayne D.
1
Grewal, Dhruv
1
Huang, Ming-Hui
1
Iyer, Bala
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Johnston, Mark W.
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Lam, Shun Yin
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Lingelbach, David
1
Oliveira, Paulo Rocha e
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Pitta, Dennis A.
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Rafaeli, Anat
1
Ruyter, Ko de
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Winsor, Robert D.
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Business horizons
2
Journal of business research : JBR
2
Journal of air transport management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
10
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1
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10
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1
The impact of customers' relational models on price-based defection
Kaltcheva, Velitchka D.
;
Winsor, Robert D.
;
Parasuraman, A.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10003947362
Saved in:
2
Adolescent motivations for reality television viewing : an exploratory study
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Smith, Michael F.
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 136-143
Persistent link: https://www.econbiz.de/10009510134
Saved in:
3
Segmenting the toy industry : a study of pre-teen Millennials
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Lingelbach, David
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 156-162
Persistent link: https://www.econbiz.de/10009542411
Saved in:
4
Hang on to the marketing concept!
Parasuraman, A.
- In:
Business horizons
24
(
1981
)
5
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
Saved in:
5
Research's place in the marketing budget
Parasuraman, A.
- In:
Business horizons
26
(
1983
)
2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
Saved in:
6
Extending a model of salesperson role perceptions and work-related attitudes : impact of job tenure
Johnston, Mark W.
- In:
Journal of business research : JBR
18
(
1989
)
4
,
pp. 269-290
Persistent link: https://www.econbiz.de/10001070122
Saved in:
7
The behavioral consequences of repeated flight delays
Ferrer, Juan-Carlos
;
Oliveira, Paulo Rocha e
; …
- In:
Journal of air transport management
20
(
2012
),
pp. 35-38
Persistent link: https://www.econbiz.de/10009703850
Saved in:
8
The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis
Lam, Shun Yin
;
Chiang, Jeongwen
;
Parasuraman, A.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003795381
Saved in:
9
Demographics, job satisfaction, and propensity to leave of industrial salesmen
Parasuraman, A.
;
Futrell, Charles M.
- In:
Journal of business research : JBR
11
(
1983
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10003555530
Saved in:
10
The future of frontline research : invited commentaries
Rafaeli, Anat
;
Altman, Daniel
;
Gremler, Dwayne D.
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10011648268
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