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~subject:"United States"
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United States
Innovation
31
Beziehungsmarketing
17
Consumer behaviour
17
Relationship marketing
17
Konsumentenverhalten
16
New product development
16
Produktentwicklung
16
USA
14
Dienstleistung
13
Service quality
13
Social Web
13
Social web
13
Dienstleistungsqualität
12
Theorie
12
Theory
12
Customer satisfaction
9
Services
9
Italien
8
Italy
8
Product quality
8
Produktqualität
8
Dienstleistungssektor
7
E-commerce
7
Electronic Commerce
7
Kundenzufriedenheit
7
Services marketing
7
Technischer Fortschritt
7
Technological change
7
Creativity
6
Dienstleistungsmarketing
6
Einzelhandel
6
Innovation management
6
Innovationsmanagement
6
Marketing
6
Marketing management
6
Marketingmanagement
6
Marktforschung
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Music industry
6
Musikwirtschaft
6
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English
11
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Parasuraman, A.
5
Rubera, Gaia
5
Ordanini, Andrea
3
Calantone, Roger J.
2
Altman, Daniel
1
Chiang, Jeongwen
1
Droge, Cornelia
1
Ferrer, Juan-Carlos
1
Futrell, Charles M.
1
Gremler, Dwayne D.
1
Grewal, Dhruv
1
Griffith, David A.
1
Heijden, Gielis A. H. van der
1
Huang, Ming-Hui
1
Iyer, Bala
1
Johnston, Mark W.
1
Kaltcheva, Velitchka D.
1
Lam, Shun Yin
1
Masciandaro, Donato
1
Nijssen, E. J.
1
Oliveira, Paulo Rocha e
1
Rafaeli, Anat
1
Romelli, Davide
1
Ruyter, Ko de
1
Schepers, Jeroen J. L.
1
Winsor, Robert D.
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Journal of air transport management
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing theory and practice
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Trinity economics papers : TEP
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ECONIS (ZBW)
11
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11
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1
Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy : an examination in Italy and the US
Rubera, Gaia
;
Ordanini, Andrea
;
Griffith, David A.
- In:
Journal of international business studies : JIBS ; an …
42
(
2011
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10009154385
Saved in:
2
Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
3
Technology versus design innovation's effects on sales and Tobin's q : the moderating role of branding strategy
Rubera, Gaia
;
Droge, Cornelia
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 448-464
Persistent link: https://www.econbiz.de/10009752202
Saved in:
4
When should RD&E and marketing collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.
;
Rubera, Gaia
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
Saved in:
5
Monetary policy and financial markets: evidence from Twitter traffic
Masciandaro, Donato
;
Romelli, Davide
;
Rubera, Gaia
-
2023
Persistent link: https://www.econbiz.de/10014330126
Saved in:
6
Don't just fix it, make it better! : using frontline service employees to improve recovery performance
Heijden, Gielis A. H. van der
;
Schepers, Jeroen J. L.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 515-530
Persistent link: https://www.econbiz.de/10010126691
Saved in:
7
Extending a model of salesperson role perceptions and work-related attitudes : impact of job tenure
Johnston, Mark W.
- In:
Journal of business research : JBR
18
(
1989
)
4
,
pp. 269-290
Persistent link: https://www.econbiz.de/10001070122
Saved in:
8
The behavioral consequences of repeated flight delays
Ferrer, Juan-Carlos
;
Oliveira, Paulo Rocha e
; …
- In:
Journal of air transport management
20
(
2012
),
pp. 35-38
Persistent link: https://www.econbiz.de/10009703850
Saved in:
9
The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis
Lam, Shun Yin
;
Chiang, Jeongwen
;
Parasuraman, A.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003795381
Saved in:
10
The impact of customers' relational models on price-based defection
Kaltcheva, Velitchka D.
;
Winsor, Robert D.
;
Parasuraman, A.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10003947362
Saved in:
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