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~subject:"Unternehmenserfolg"
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Use of relationship marketing...
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Unternehmenserfolg
Relationship marketing
71
Beziehungsmarketing
68
Consumer behaviour
45
Konsumentenverhalten
45
Marketing management
35
Marketingmanagement
34
Lieferantenmanagement
31
Supplier relationship management
31
Salespeople
29
Verkaufspersonal
28
B-to-B-Marketing
21
Business-to-business marketing
21
Selling
18
Verkauf
18
USA
16
United States
16
Distribution channel
14
Theorie
14
Theory
14
Vertriebsweg
14
Firm performance
12
Market research
11
Marketing
11
Marktforschung
11
Customer satisfaction
10
E-commerce
9
Einzelhandel
9
Electronic Commerce
9
Innovation
9
Online retailing
9
Online-Handel
9
Retail trade
9
relationship marketing
9
Big Data
8
Big data
8
Business network
8
Kundenzufriedenheit
8
Marketing theory
8
Marketingtheorie
8
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9
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9
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English
12
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Palmatier, Robert W.
8
Evans, Kenneth R.
4
Harmeling, Colleen M.
2
Kumar, V.
2
Lee, Ju-Yeon
2
Borah, Abhishek
1
Cernusca, Dan
1
Chisam, Natalie
1
Crecelius, Andrew T.
1
Dant, Rajiv P.
1
Fang, Eric
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Henderson, Conor M.
1
Lam, Son K.
1
Lawrence, Justin M.
1
Martin, Kelly D.
1
Miao, C. Fred
1
Murray, Lynn M.
1
Nezami, Mehdi
1
Scheer, Lisa K.
1
Sengupta, Shelley
1
Sridhar, Shrihari
1
Stan, Simona
1
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Journal of the Academy of Marketing Science
3
Journal of euromarketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing science
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The journal of services marketing
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ECONIS (ZBW)
12
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1
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12
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1
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
2
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
3
Retailing evolution and revolution in a privatizing economy : small business managers' values and retail strategies in Romania
Stan, Simona
;
Evans, Kenneth R.
;
Cernusca, Dan
; …
- In:
Journal of euromarketing
12
(
2003
)
3/4
,
pp. 55-77
Persistent link: https://www.econbiz.de/10001861837
Saved in:
4
Store managers, profitability and satisfaction in multi-unit enterprises
Murray, Lynn M.
;
Evans, Kenneth R.
- In:
The journal of services marketing
27
(
2013
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009761811
Saved in:
5
The interactive effects of sales control systems on salesperson performance : a job demands-resources perspective
Miao, C. Fred
;
Evans, Kenneth R.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10009719768
Saved in:
6
Network centrality and firm performance : a meta-analysis
Nezami, Mehdi
;
Chisam, Natalie
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
1
,
pp. 79-104
Persistent link: https://www.econbiz.de/10015192981
Saved in:
7
Effects of customer and innovation asset configuration strategies on firm performance
Fang, Eric
;
Palmatier, Robert W.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 587-602
Persistent link: https://www.econbiz.de/10009161342
Saved in:
8
Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Henderson, Conor M.
; …
- In:
Marketing science
34
(
2015
)
2
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
Saved in:
9
How exchange inefficiency and relationship quality mediate the influence of relationship marketing on performance : the critical role of customer relationship orientation
Palmatier, Robert W.
-
2004
Persistent link: https://www.econbiz.de/10003566832
Saved in:
10
Data privacy : effects on customer and firm performance
Martin, Kelly D.
;
Borah, Abhishek
;
Palmatier, Robert W.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
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