//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Viral marketing"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Relationship among online user...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Werbewirkung
Electronic Commerce
23,327
E-commerce
20,659
Social Web
19,935
Social web
19,902
Taiwan
13,563
Online-Marketing
12,717
Internet marketing
12,498
Konsumentenverhalten
11,726
Consumer behaviour
11,707
Logistik
11,072
Online-Handel
10,917
Online retailing
10,863
Logistics
9,780
Internet
6,636
Lieferkette
5,914
Supply chain
5,910
Logistikdienstleister
5,398
Logistics provider
5,386
Theorie
4,919
Theory
4,887
Beziehungsmarketing
4,498
Relationship marketing
4,487
Deutschland
4,386
Germany
4,097
Digitalisierung
3,436
Digitization
3,202
China
3,148
USA
3,093
United States
3,010
Virales Marketing
3,002
Soziales Netzwerk
2,555
Welt
2,513
World
2,500
Markenführung
2,475
Brand management
2,466
Social network
2,373
Informationstechnik
2,274
Einzelhandel
2,221
more ...
less ...
Online availability
All
Undetermined
2,520
Free
934
Type of publication
All
Article
4,025
Book / Working Paper
1,014
Type of publication (narrower categories)
All
Article in journal
3,718
Aufsatz in Zeitschrift
3,718
Aufsatz im Buch
311
Book section
311
Graue Literatur
170
Non-commercial literature
170
Working Paper
143
Arbeitspapier
139
Hochschulschrift
85
Thesis
51
Collection of articles of several authors
42
Sammelwerk
42
Case study
34
Fallstudie
34
Ratgeber
30
Guidebook
29
Conference paper
27
Konferenzbeitrag
27
Konferenzschrift
18
Aufsatzsammlung
16
Collection of articles written by one author
10
Sammlung
10
Conference proceedings
8
Amtsdruckschrift
6
Government document
6
Lehrbuch
6
Textbook
5
Bibliografie enthalten
2
Bibliography included
2
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
1
Festschrift
1
Forschungsbericht
1
Handbook
1
Handbuch
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
4,840
German
203
Undetermined
1
Author
All
Wilbur, Kenneth C.
18
Law, Chun Hung Roberts
16
Tucker, Catherine
15
Ghose, Anindya
14
Pelsmacker, Patrick de
14
Dwivedi, Yogesh Kumar
13
Jerath, Kinshuk
13
Sayedi, Amin
13
Filieri, Raffaele
12
Goldfarb, Avi
12
Tan, Yong
12
Lewis, Randall A.
11
Lu, Shijie
11
Russo, Antonio
11
Stephen, Andrew T.
11
Bigné Alcañiz, J. Enrique
10
Dens, Nathalie
10
Sahni, Navdeep S.
10
Skiera, Bernd
10
Chintagunta, Pradeep K.
9
Duan, Wenjing
9
Gopinath, Shyam
9
Hudders, Liselot
9
Katona, Zsolt
9
Law, Rob
9
Loureiro, Sandra Maria Correia
9
Mariani, Marcello M.
9
Moe, Wendy W.
9
Pauwels, Koen
9
Pavlou, Paul A.
9
Reijmersdal, Eva A. van
9
Sreejesh, S.
9
Tucker, Catherine E.
9
Ye, Qiang
9
Zhu, Yi
9
Bart, Yakov
8
Bellman, Steven
8
Bernritter, Stefan F.
8
D'Annunzio, Anna
8
Flavián Blanco, Carlos
8
more ...
less ...
Institution
All
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
7
IGI Global
4
Nomos Verlagsgesellschaft
3
OECD
3
Fachhochschule Reutlingen / European School of Business
2
Friedrich-Schiller-Universität Jena
2
Peter Lang GmbH
2
Universität Mannheim
2
Academy of Marketing
1
Advertising Research Foundation
1
Association of National Advertisers
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Center of Market Oriented Product and Production Management
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
ICORIA <12., 2013, Zagreb>
1
Information Resources Management Association
1
Leuphana Universität Lüneburg
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
OECD / Directorate for Science, Technology and Industry
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Technische Universität Braunschweig
1
Technische Universität Braunschweig / Institut für Marketing
1
Thai Health Promotion Foundation
1
Universität Bayreuth
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
168
Journal of retailing and consumer services
102
International journal of internet marketing and advertising : IJIMA
100
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
International journal of advertising : the review of marketing communications
91
Journal of marketing communications
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of advertising research
76
International journal of advertising : the quarterly review of marketing communications
68
International journal of hospitality management
63
Information systems research : ISR
61
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
54
Journal of promotion management : innovations in planning and applied research
53
Tourism management : research, policies, practice
48
Psychology & marketing
47
Electronic commerce research
42
Journal of marketing research : JMR
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Journal of electronic commerce research : JECR
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of internet commerce
36
Journal of management information systems : JMIS
35
International journal of electronic marketing and retailing : IJEMR
34
Journal of marketing
34
International journal of electronic commerce : IJEC
32
Journal of hospitality marketing & management
32
Journal of promotion management : JPM
31
Journal of advertising : official publication of the American Academy of Advertising
28
The journal of product & brand management
28
International journal of contemporary hospitality management
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
European journal of marketing : EJM
25
Journal of marketing management : MM
25
Technological forecasting & social change : an international journal
25
Journal of travel and tourism marketing
23
SpringerLink / Bücher
23
International journal of technology marketing : IJTMkt
22
Journal of marketing research
22
Electronic commerce research and applications
21
more ...
less ...
Source
All
ECONIS (ZBW)
5,031
EconStor
4
USB Cologne (EcoSocSci)
3
USB Cologne (business full texts)
1
Showing
1
-
10
of
5,039
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
2
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
3
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
4
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
5
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
6
A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews
Furner, Christopher P.
- In:
International journal of services technology and management
20
(
2014
)
1/2/3
,
pp. 14-30
Persistent link: https://www.econbiz.de/10010505409
Saved in:
7
Crowd sourcing and e-commerce : Chinese online reviews
Sukaini, Ali Khalaf Mohammed Al
;
Zhang, Jing
- In:
Inventi impact: international trade
(
2017
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10011689036
Saved in:
8
Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan
;
Ghouth, Alaa
- In:
Journal of management research
10
(
2018
)
3
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
Saved in:
9
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
10
Impact of personalized social media advertisements on consumer purchase intention
Reena, Mehta
;
Udita, Kulkarni
- In:
Analele Universităţii Dunărea de Jos Galaţi / 1
26
(
2020
)
2
,
pp. 15-24
Persistent link: https://www.econbiz.de/10012285799
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->