Similar Search Results

Emotions in advertising

Stewart, David W.; Morris, Jon; Grover, Aditi - In: The Sage handbook of advertising, (pp. 120-134). 2007

Persistent link: https://www.econbiz.de/10003570230

Reply to the comments on "Evidence-based advertising : an applications to persuasion

Armstrong, J. Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 790-794

Persistent link: https://www.econbiz.de/10009407833

Learning to improve : advertising research that guides practice

Stewart, David W. - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 786-789

Persistent link: https://www.econbiz.de/10009407836

The accountability crisis in advertising and marketing : self-regulation and deeper metrics are needed to survive the digital age

Stewart, David W. - In: Journal of advertising research 59 (2019) 4, pp. 385-390

Persistent link: https://www.econbiz.de/10012159848

Creative and effective advertising: balancing spontaneity and discipline

Stewart, David W.; Cheng, Yan; Wan, Heather - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 135-139

Persistent link: https://www.econbiz.de/10003808444

Comment : speculations of the future of advertising redux

Stewart, David W. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 348-350

Persistent link: https://www.econbiz.de/10011591606

Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"

Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363

Persistent link: https://www.econbiz.de/10011591612

Measuring the role of uniqueness and consistency to develop effective advertising

Mafael, Alexander; Raithel, Sascha; Taylor, Charles Raymond - In: Journal of advertising 50 (2021) 4, pp. 494-504

Persistent link: https://www.econbiz.de/10012650828

Message and media : the future of advertising research and practice in a digital environment

Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849

Persistent link: https://www.econbiz.de/10013209442

Winning the Advertising Game : Lessons from the Super Bowl Ad Champions

Raithel, Sascha; Taylor, Charles Raymond; Stewart, David W. - 2025

1. PRE-GAME: A Brief History of (Super Bowl) Advertising -- 2. COIN TOSS: Advertising Matters -- 3. FIRST QUARTER: Make a Game Plan -- 4. SECOND QUARTER: Make a Roadmap -- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out -- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad...

Persistent link: https://www.econbiz.de/10015186144