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Davvetas, Vasileios; Sichtmann, Christina; Saridakis, … - In: Journal of international marketing 31 (2023) 3, pp. 19-40

Persistent link: https://www.econbiz.de/10014368371

Measuring latent individual difference variables with a conjoint design and structural equation modeling

Weijters, Bert; Deltomme, Berre; Gorissen, Karen; … - In: Marketing letters : a journal of research in marketing 35 (2024) 2, pp. 245-257

Persistent link: https://www.econbiz.de/10015125211

Willingness to pay for sustainability : the interplay between voluntary actions and forced choices

Mydland, Ørjan; Hinterhuber, Andreas; Malasevska, Iveta; … - In: Scandinavian journal of hospitality and tourism 24 (2024) 3, pp. 317-331

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First equals most important? : order effects in vignette-based measurement

Auspurg, Katrin; Jäckle, Annette - 2012

A vignette typically describes a hypothetical situation or object which respondents are asked to judge. The object is described as having different dimensions, the values of which are experimentally varied, so that their impact on respondents' judgments can be estimated. We examine 1) whether...

Persistent link: https://www.econbiz.de/10009423174

The influence of tax labeling and tax earmarking o the willingness to contribute : a conjoint analysis

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Persistent link: https://www.econbiz.de/10010196960

Are results from non-hypothetical choice-based conjoint analyses and non-hypothetical recoded-ranking conjoint analyses similar?

Akaichi, Faical; Nayga, Rodolfo M. <Jr.>; Gil, José María - In: American journal of agricultural economics 95 (2013) 4, pp. 949-963

Persistent link: https://www.econbiz.de/10010203440

Consumer preferences for peach attributes : market segmentation analysis and implications for new marketing strategies

Campbell, Benjamin L.; Mhlanga, Saneliso; Lesschaeve, … - In: Agricultural and resource economics review : ARER 42 (2013) 3, pp. 518-541

Persistent link: https://www.econbiz.de/10010251330

Consumers' shrimp purchasing preferences : an application of conjoint analysis

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A conjoint model of quantity discounts

Iyengar, Radha; Jedidi, Kamel - In: Marketing science 31 (2012) 2, pp. 334-350

Persistent link: https://www.econbiz.de/10009548692

Measuring consumer preferences using conjoint poker

Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science 31 (2012) 1, pp. 138-156

Persistent link: https://www.econbiz.de/10009511624