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1
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
2
The role of customer segmentation and personalization strategies in data-driven marketing for enhancing sales performance and customer retention in the e-commerce industry
Arifi, Valbona
;
Ramadani, Veland
;
Zeqiri, Jusuf
; …
- In:
Navigating Economic Uncertainty - Vol. 1 : Proceedings …
,
(pp. 169-181)
.
2025
Persistent link: https://www.econbiz.de/10015173819
Saved in:
3
Designing new products for person-situation customer segments
Woodside, Arch G.
- In:
Designing winning products
,
(pp. 143-177)
.
2000
Persistent link: https://www.econbiz.de/10015390416
Saved in:
4
From consumers to consumption : the socio-technical assemblage of the persona in market segmentation
Syrjälä, Henna
;
Diaz Ruiz, Carlos
; …
- In:
Journal of business research : JBR
194
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015425727
Saved in:
5
Using a 360° view of customers for segmentation
Khandelwal, Sushant
;
Mathias, Ashwin
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
3
,
pp. 215-220
Persistent link: https://www.econbiz.de/10009308831
Saved in:
6
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
Saved in:
7
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
8
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
9
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
10
Traveler segmentation through social media for intercultural marketing purposes : the case of Halkidiki
Mavragani, Eleni
;
Nikolaidou, Paraskevi
;
Theodoraki, Efi
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
5
(
2019
)
1
,
pp. 15-23
Persistent link: https://www.econbiz.de/10012157024
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