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Driving success : a segmentation of customer admiration in automotive industry

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To stay relevant with the ever-changing customers, companies have to create value by perpetually evolving the relationship between their brand and customers. The enduring success from the world’s most well-known automotive brands such as BMW, Mercedes-Benz, and Harley-Davidson can be...

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The role of customer segmentation and personalization strategies in data-driven marketing for enhancing sales performance and customer retention in the e-commerce industry

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Using a 360° view of customers for segmentation

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Segmentation of retail customers based on cluster analysis in building successful CRM

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Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India

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Loyalty formation for different customer journey segments

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Traveler segmentation through social media for intercultural marketing purposes : the case of Halkidiki

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