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Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
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The role of customer segmentation and personalization strategies in data-driven marketing for enhancing sales performance and customer retention in the e-commerce industry
Arifi, Valbona; Ramadani, Veland; Zeqiri, Jusuf; … - In: Navigating Economic Uncertainty - Vol. 1 : Proceedings …, (pp. 169-181). 2025
Persistent link: https://www.econbiz.de/10015173819
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Designing new products for person-situation customer segments
Woodside, Arch G. - In: Designing winning products, (pp. 143-177). 2000
Persistent link: https://www.econbiz.de/10015390416
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From consumers to consumption : the socio-technical assemblage of the persona in market segmentation
Syrjälä, Henna; Diaz Ruiz, Carlos; … - In: Journal of business research : JBR 194 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015425727
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Using a 360° view of customers for segmentation
Khandelwal, Sushant; Mathias, Ashwin - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 3, pp. 215-220
Persistent link: https://www.econbiz.de/10009308831
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
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The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
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Loyalty formation for different customer journey segments
Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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Traveler segmentation through social media for intercultural marketing purposes : the case of Halkidiki
Mavragani, Eleni; Nikolaidou, Paraskevi; Theodoraki, Efi - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 5 (2019) 1, pp. 15-23
Persistent link: https://www.econbiz.de/10012157024