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Anderson, James C.; Narus, James A.; Narayandas, Das - 2009 - 3. ed., Pearson Internat. ed.

Persistent link: https://www.econbiz.de/10004925270

Anderson, James C.; Narus, James A. - 2004 - 2nd ed., [internat. ed.]

Persistent link: https://www.econbiz.de/10001704610

Wynstra, Finn; Anderson, James C.; Narus, James A.; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 103-123

Persistent link: https://www.econbiz.de/10010219672

Anderson, James C.; Narus, James A.; Wouters, Marc - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 5, pp. 32-41

Persistent link: https://www.econbiz.de/10010344199

Wouters, Marc; Anderson, James C.; Narus, James A.; … - In: Journal of operations management 27 (2009) 1, pp. 64-77

Persistent link: https://www.econbiz.de/10003808994

Anderson, James C.; Kumar, Nirmalya; Narus, James A. - 2007

Persistent link: https://www.econbiz.de/10003451805

Narus, James A.; Anderson, James C. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 61-68

Persistent link: https://www.econbiz.de/10003507047

Barclay, Donald W.; Deutscher, Terry H.; Vandenbosch, … - In: Journal of business-to-business marketing 14 (2007) 1, pp. 69-74

Persistent link: https://www.econbiz.de/10003507066

Anderson, James C.; Kumar, Nirmalya; Narus, James A. - In: Business strategy review 19 (2008) 1, pp. 48-53

Persistent link: https://www.econbiz.de/10003687554

Anderson, James C.; Narus, James A.; Wouters, Marc - In: Harvard business review : HBR 92 (2014) 3, pp. 90-96

Persistent link: https://www.econbiz.de/10010339534