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Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569

Channels in the mirror : an alignable model for assessing customer satisfaction in concurrent channel systems

Hammerschmidt, Maik; Falk, Tomas; Weijters, Bert - In: Journal of service research : JSR 19 (2016) 1, pp. 88-101

Persistent link: https://www.econbiz.de/10011433181

Towards the identification of customer experience touch point elements

Stein, Alisha; Ramaseshan, B. - In: Journal of retailing and consumer services 30 (2016), pp. 8-19

Persistent link: https://www.econbiz.de/10011473123

Customer engagement through omnichannel retailing : the effects of channel integration quality

Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101

Persistent link: https://www.econbiz.de/10012004178

Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination

Carlson, Jamie; O'Cass, Aron; Ahrholdt, Dennis C. - In: Journal of retailing and consumer services 27 (2015), pp. 90-102

Persistent link: https://www.econbiz.de/10011388091

Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry : a multichannel perspective

Toufaily, Elissar; Pons, Frank - In: Journal of retailing and consumer services 34 (2017), pp. 58-69

Persistent link: https://www.econbiz.de/10011628994

Causal recipes for customer loyalty to travel agencies : differences between online and offline customers

Silva, Graça Miranda; Gonc̦alves, Helena Martins - In: Journal of business research : JBR 69 (2016) 11, pp. 5512-5518

Persistent link: https://www.econbiz.de/10011590571

The multichannel customer’s service experience : building satisfaction and trust

Fernández-Sabiote, Estela; Román, Sergio - In: Service business 10 (2016) 2, pp. 423-445

Persistent link: https://www.econbiz.de/10011722327

Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores? : a multi-channel view

Hung, Shiu-Wan; Cheng, Min-Jhih; Chiu, Pei-Chun - In: Service business 13 (2019) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10011965788

Fashion shopping in multichannel retail : the role of technology in enhancing the customer experience

Blázquez, Marta - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 97-116

Persistent link: https://www.econbiz.de/10010391419

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