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Eliciting positive social change : marketing's capacity to drive prosocial behaviours
O'Cass, Aron; Griffin, Deborah - In: Marketing intelligence & planning 33 (2015) 5, pp. 825-843
Persistent link: https://www.econbiz.de/10011447637
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Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Heirati, Nima; O'Cass, Aron; Schoefer, Klaus; Siahtiri, Vida - In: Industrial marketing management : the international … 55 (2016), pp. 50-58
Persistent link: https://www.econbiz.de/10011503610
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Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 47 (2015), pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
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An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers
O'Cass, Aron; Sok, Phyra - In: Tourism management : research, policies, practice 51 (2015), pp. 186-200
Persistent link: https://www.econbiz.de/10011414944
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Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron; Heirati, Nima - In: The journal of business & industrial marketing 30 (2015) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
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Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron; Ngo, Liem Viet; Siahriri, Vida - In: The journal of business & industrial marketing 30 (2015) 2, pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
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Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination
Carlson, Jamie; O'Cass, Aron; Ahrholdt, Dennis C. - In: Journal of retailing and consumer services 27 (2015), pp. 90-102
Persistent link: https://www.econbiz.de/10011388091
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Achieving service quality through service innovation exploration : exploitation ; the critical role of employee empowerment and slack resources
Sok, Phyra; O'Cass, Aron - In: The journal of services marketing 29 (2015) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10011343383
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Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
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Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 51 (2017) 1, pp. 177-199
Persistent link: https://www.econbiz.de/10011626461