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Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.; Wang, Yong Jian; Minor, Michael; … - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
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Modeling the indicators of purchasing behavior toward counterfeits : an exploratory study in China
Chapa, Sindy; Hernandez, Monica D. - In: Global consumer behavior, (pp. 263-273). 2007
Persistent link: https://www.econbiz.de/10003502547
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Academic dishonesty using social media : a comparative study of college students from Canada and China
Hernandez, Monica D. - In: SAM advanced management journal : amj 80 (2015) 4, pp. 45-51
Persistent link: https://www.econbiz.de/10011421089
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False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
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Uncovering emotions and insights evoked by paper currency
Hernandez, Monica D.; Nasif, Nese; Malzer, Kai; Minor, … - In: The international review of retail, distribution and … 27 (2017) 4, pp. 424-433
Persistent link: https://www.econbiz.de/10011772422
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Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
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Effect of intergroup-based emotions on attitude towards cross-ethnic products
Oyedele, Adesegun; Hernandez, Monica D. - In: The journal of consumer marketing 34 (2017) 1, pp. 29-42
Persistent link: https://www.econbiz.de/10011616110
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Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.; Minor, Michael; Suh, Jaebeom; … - In: Advertising, promotion, and new media, (pp. 298-319). 2015
Persistent link: https://www.econbiz.de/10011708756
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Consumer culture and political ideology plots in social media campaigns
Oyedele, Adesegun; Hernandez, Monica D.; Backes, Kayla - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 108-127
Persistent link: https://www.econbiz.de/10012179016
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A New World of Literacy, Information Technologies, and the Incorporeal Selves: Implications for Macromarketing Thought
Fýrat, A.Fuat; Vicdan, Handan - In: Journal of macromarketing : examining the interactions … 28 (2008) 4, pp. 381-396
Persistent link: https://www.econbiz.de/10008258008