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Islamic influence on customer satisfaction : evidence from Takaful and conventional insurance industry

Akhter, Waheed; Jamil, Hassan; Fam, Kim-Shyan - In: Journal of Islamic Accounting and Business Research 12 (2021) 4, pp. 524-543

Purpose: This paper aims to identify Islamic influence on customer satisfaction in Pakistan Takaful and conventional insurance industry. Specifically, it analyses the vital role of Shari’ah perception in achieving higher customer satisfaction. Design/methodology/approach: The data from 400...

Persistent link: https://www.econbiz.de/10012640565

Guest editorial: Special issue : the female consumer in the 21st century

Johnstone, Micael-Lee; Fam, Kim-shyan - In: Qualitative market research : an international journal 16 (2013) 3, pp. 248-252

Persistent link: https://www.econbiz.de/10010159523

Cultural values and effective executional techniques in advertising: A cross-country and product category study of urban young adults in Asia

Fam, Kim-Shyan; Grohs, Reinhard - In: International marketing review 24 (2007) 5, pp. 519-538

Persistent link: https://www.econbiz.de/10007797764

Perceptions of Offensive Advertising Elements: A China-U.S. Comparison

Waller, David; Christy, Timothy; Fam, Kim-Shyan - In: Journal of East-West business 14 (2008) 3-4, pp. 325-344

Persistent link: https://www.econbiz.de/10008176821

Confucian/Chopsticks Marketing

Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 393-398

Persistent link: https://www.econbiz.de/10008370187

Addressing the Advertising of Controversial Products in China: An Empirical Approach

Fam, Kim-Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 43-58

Persistent link: https://www.econbiz.de/10008254298

Chinese "Little Emperor", cultural values and preferred communication sources for university choice

Chung, Kim-Choy; Holdsworth, David K.; Li, Yongqiang; … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 120-132

Persistent link: https://www.econbiz.de/10008262087

Attributes of Likeable Television Commercials in Asia

Fam, Kim-Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432

Persistent link: https://www.econbiz.de/10008107589

Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency

Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-56

Persistent link: https://www.econbiz.de/10009972105

Editorial

Fam, Kim-Shyan; Gazley, Aaron; Jozsa, Laszlo - In: The international review of retail, distribution and … 22 (2012) 3, pp. 241-243

Persistent link: https://www.econbiz.de/10009985455