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Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?
Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-404
Persistent link: https://www.econbiz.de/10008991583
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Guest editorial: Special issue : the female consumer in the 21st century
Johnstone, Micael-Lee; Fam, Kim-Shyan - In: Qualitative market research : an international journal 16 (2013) 3, pp. 248-252
Persistent link: https://www.econbiz.de/10009765595
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Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
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Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers
Józsa, László; Insch, Andrea; Krisjanous, Jayne; … - In: The journal of consumer marketing 27 (2010) 7, pp. 594-603
Persistent link: https://www.econbiz.de/10008772823
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An examination of sales promotion programs in Hong Kong : what the retailers offer and what the consumers prefer
Yang, Lin; Cheung, Wah-leung; Henry, James; Guthrie, John; … - In: Journal of promotion management : JPM 16 (2010) 4, pp. 467-479
Persistent link: https://www.econbiz.de/10008825721
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Business marketing in BRIC countries
Biggemann, Sergio; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 1, pp. 5-7
Persistent link: https://www.econbiz.de/10008904573
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The influence of religion on Islamic mobile phone banking services adoption
Sun, Susan; Goh, Tiong; Fam, Kim-Shyan; Yang, Xue - In: Journal of Islamic marketing : JIMA 3 (2012) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10009539258
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Interpersonal relationship, service quality, seller expertise : how important are they to adolescent consumers?
Wan, Wendy W. N.; Luk, Chung-leung; Fam, Kim-Shyan; Wu, … - In: Psychology & marketing 29 (2012) 5, pp. 365-377
Persistent link: https://www.econbiz.de/10009547316
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Consumers' views of Feng Shui : antecedents and behavioral consequences
Luk, Chung-leung; Wan, Wendy W. N.; Chow, Raymond P. M.; … - In: Psychology & marketing 29 (2012) 7, pp. 488-501
Persistent link: https://www.econbiz.de/10009565200
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Special issue: Retailing in Asia
Fam, Kim-Shyan (contributor) - 2012
Persistent link: https://www.econbiz.de/10009572935