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Consumer behaviour : a European perspective
Solomon, Michael R. (contributor);  … - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10003085730
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Corporate training goes virtual : a hybrid approach to experiential learning
Wood, Natalie T.; Solomon, Michael R.; Marshall, Greg W.; … - In: Virtual environments for corporate education : employee …, (pp. 284-301). 2010
Persistent link: https://www.econbiz.de/10003973196
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Marketing : real people, real choices
Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W. - 2012 - 7. ed
Persistent link: https://www.econbiz.de/10009126029
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Better business
Solomon, Michael R.; Poatsy, Mary Anne; Kendall, Martin J. - 2012 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009007946
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Managing for media anarchy : a corporate marketing perspective
Bruce, Margaret; Solomon, Michael R. - In: Journal of marketing theory and practice 21 (2013) 3, pp. 307-318
Persistent link: https://www.econbiz.de/10009787442
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Better business
Poatsy, Mary Anne; Martin, Kendall - 2014 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009706094
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Marketing : real people, real decisions
Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.; … - 2013 - 2nd European ed
Persistent link: https://www.econbiz.de/10009678473
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren; … - 2013 - 5. ed.
Persistent link: https://www.econbiz.de/10009756374
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How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E. - In: Journal of marketing theory and practice 22 (2014) 2, pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
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Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn - In: Journal of marketing theory and practice 22 (2014) 2, pp. 147-148
Persistent link: https://www.econbiz.de/10010357882