Attracting customers from other banks is important for banks in markets such as New Zealand, where there is a very small proportion of the population that is unbanked. However, limited research exists to understand the expectations and experiences of bank customers in relation to how easy...

The primary role of academic marketing research is to generate and investigate knowledge claims about marketing. A primary role of marketing education is to pass on well established knowledge claims to our students, so that they can use them to guide marketing decision making. Unfortunately,...

Prior research found that people’s assessments of relative competence predicted the outcome of Senate and Congressional races. We hypothesized that snap judgments of "facial competence" would provide useful forecasts of the popular vote in presidential primaries before the candidates become...

The prevalence of faulty citations impedes the growth of scientific knowledge. Faulty citations include omissions of relevant papers, incorrect references, and quotation errors that misreport findings. We discuss key studies in these areas. We then examine citations to “Estimating nonresponse...

This study examines how buyers of one private label brand (PL) in a product category also buy the private label brands of competing retailers in the same category. The study addresses this question type: Does buying the private label brand Tesco cola heighten or lower the likelihood that a...

Managers are often required to interpret key brand performance measures such as penetration (the proportion of people who bought at least once) and average purchase frequency (number of times the brand is bought in a set period) that are presented according to certain categorisations of the...