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Dirichlet implications for portfolio management
Driesener, Carl; Rungie, Cam; Wright, Malcolm - In: Journal of consumer behaviour 21 (2022) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10012813931
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How loyalty extends across product categories
Grasby, Alicia; Corsi, Armando; Dawes, John; Driesener, Carl - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 153-163
Persistent link: https://www.econbiz.de/10012632441
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Has brand loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA
Dawes, John; Meyer-Waarden, Lars; Driesener, Carl - In: Journal of business research : JBR 68 (2015) 2, pp. 425-432
Persistent link: https://www.econbiz.de/10010472555
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How loyalty extends across product categories
Grasby, Alicia; Corsi, Armando; Dawes, John; Driesener, Carl - In: Journal of consumer behaviour 21 (2022) 1, pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
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It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
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The Dirichlet model in marketing
Driesener, Carl; Rungie, Cam - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10012632435
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If the model fits, use it : methods and benchmarks for evaluating NBD-Dirichlet goodness-of-fit
Driesener, Carl; Banelis, Melissa; Rungie, Cam - In: Australasian marketing journal 25 (2017) 4, pp. 288-293
Persistent link: https://www.econbiz.de/10011792375
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The Dirichlet model in marketing
Driesener, Carl; Rungie, Cam - In: Journal of consumer behaviour 21 (2022) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10012813913
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Patterns of buyer behavior and brand metrics in a "high loyalty" category : liquor
Dawes, John - In: Journal of consumer behaviour 22 (2023) 5, pp. 1173-1187
Persistent link: https://www.econbiz.de/10014389754
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How can each brand's buyer base buy the category at above the average rate?
Dawes, John - In: International journal of market research 64 (2022) 6, pp. 703-709
Persistent link: https://www.econbiz.de/10013438757