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Enhancing financial performance : the power of customer metrics

Kumar, V.; Umashankar, Nita - In: Handbook of marketing and finance, (pp. 9-42). 2012

Persistent link: https://www.econbiz.de/10009552536

Customer lifetime value management : strategies to measure and maximize customer profitability

Kumar, V.; Rajan, Bharath - In: Handbook of marketing strategy, (pp. 107-134). 2012

Persistent link: https://www.econbiz.de/10009530867

The future of customer equity

Kumar, V.; Shukla, Gayatri - In: Handbook of research on customer equity in marketing, (pp. 483-492). 2015

Persistent link: https://www.econbiz.de/10010483412

Stop grouping and start regulating : a new approach to social media marketing

Kumar, V.; Krishnamoorthy, Nandini; Shukla, Gayatri - In: Handbook of research on customer equity in marketing, (pp. 399-427). 2015

Persistent link: https://www.econbiz.de/10010483417

Handbook of research on customer equity in marketing

Kumar, V. (ed.); Shah, Denish (contributor) - 2015

"Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom...

Persistent link: https://www.econbiz.de/10010475436