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Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power

Pascucci, Federica; Nardi, Lorenzo; Marinelli, Luca; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013169597

Antecedents of store footfall and loyalty : an investigation from an integrated perspective

Jain, S. K.; Gupta, Garima - In: Journal of commerce & business studies 2 (2015) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10011608240

Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments

Schnack, Alexander; Wright, Malcolm J.; Elms, Jonathan - In: Journal of retailing and consumer services 61 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012581931

Influence of retail atmospherics as nonverbal communication on purchase behaviour in the Nigerian retail environment

Alakwe, Kizito Ogedi; Okpara, Ngozi - In: Journal of marketing and consumer behaviour in emerging … (2017) 1, pp. 45-62

This paper focuses on unravelling the impact of atmospherics on shopper purchase behaviour in emerging markets like Nigeria and attempts to isolate the atmospheric cue that is the most significant predictor of shopper purchase decisions. The paper seeks to establish a correlation between the...

Persistent link: https://www.econbiz.de/10012116818

The changing landscape of consumerism : advancing the SOR framework of stimuli that encourages impulsive online consumption

Keegan, Fiona; Ritch, Elaine L.; Siddiqui, Noreen - In: New perspectives on critical marketing and consumer society, (pp. 23-37). 2021

Persistent link: https://www.econbiz.de/10012497074

Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship

Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237

Persistent link: https://www.econbiz.de/10012175544

Retail atmospherics effect on store performance and personalised shopper behaviour : a cognitive computing approach

Behera, Rajat Kumar; Bala, Pradip Kumar; Tata, Sai Vijay; … - In: International journal of emerging markets 18 (2023) 8, pp. 1948-1977

Persistent link: https://www.econbiz.de/10014333947

Changes in retail shopping behaviour in the aftermath of an earthquake

Ballantine, Paul W.; Zafar, Shazia; Parsons, Andrew G. - In: The international review of retail, distribution and … 24 (2014) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10010247447

Validating bluetooth logging as metric for shopper behaviour studies

Phua, Peilin; Page, Bill; Bogomolova, Svetlana - In: Journal of retailing and consumer services 22 (2015), pp. 158-163

Persistent link: https://www.econbiz.de/10010468485

Profiling shoppers' coping behaviours during a pandemic crisis : a regulatory focus perspective

Sit, Kokho Jason; Ballantyne, Erica E. F.; Gorst, Jonathan - In: Journal of retailing and consumer services 64 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013209552