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Are consumers really bewildered by overchoice? : an experimental approach to the tyranny of "too much"

Beneke, Justin - In: Journal of food products marketing 21 (2015) 1, pp. 90-101

Persistent link: https://www.econbiz.de/10011432106

Algorithm of forming the category management in the DIY market segment

Romat, Yevgeny; Biliavska, Yuliia - In: Montenegrin journal of economics 14 (2018) 3, pp. 129-142

Persistent link: https://www.econbiz.de/10012265745

Consumers' response to sequential out-of-stock contacts of a brand assortment

Verbeke, Willem J. M. I. (contributor) - 1997

Persistent link: https://www.econbiz.de/10000974961

Consumers' perceptions of the assortment offered in a grocery category : the impact of item reduction

Broniarczyk, Susan M.; Hoyer, Wayne D.; McAlister, Leigh - 1997

Persistent link: https://www.econbiz.de/10000988107

What Constitutes a 'Good Assortment'? A Scale for Measuring Consumers' Perceptions of an Assortment Offered in a Grocery Category

Bauer, Johannes; Kotouc, Alexander; Rudolph, Thomas - 2013

This research investigates how consumers form subjective judgments of what constitutes “a good grocery assortment”. By conducting three exploratory focus groups and a field study, we develop a multi-item scale that reflects consumers' cue utilization processes in forming perceptions of a...

Persistent link: https://www.econbiz.de/10014156473

Canary categories

Anderson, Eric T.; Chen, Chaoqun; Israeli, Ayelet; … - In: Journal of marketing research 61 (2024) 5, pp. 872-890

Persistent link: https://www.econbiz.de/10015168471

Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management

Zielke, Stephan - In: Marketing : ZFP ; journal of research and management 23 (2001) 2, pp. 100-116

Persistent link: https://www.econbiz.de/10001635677

Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions

Ülkümen, Gülden; Chakravarti, Amitav; Morwitz, Vicki G. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 659-671

Persistent link: https://www.econbiz.de/10009235362

When more is less and less is more : the psychology of managing product assortments

Chernev, Alexander - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 8-15

Persistent link: https://www.econbiz.de/10009007737

What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category

Bauer, Johannes C.; Kotouc, Alexander Johannes; … - In: Journal of retailing and consumer services 19 (2012) 1, pp. 11-26

Persistent link: https://www.econbiz.de/10009507911