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Planning merchandising decisions to account for regional and product assortment differences

Grewal, Dhruv; Levy, Michael; Mehrotra, Anuj; Sharma, Arun - In: Data envelopment analysis : a handbook of empirical …, (pp. 469-490). 2016

Persistent link: https://www.econbiz.de/10011474805

Evaluation of subsidiary marketing performance : combining process and outcome performance metrics

Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Data envelopment analysis : a handbook of empirical …, (pp. 491-513). 2016

Persistent link: https://www.econbiz.de/10011474815

Evaluation of subsidiary marketing performance : combining process and outcome performance metrics

Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 117-129

Persistent link: https://www.econbiz.de/10003850892

Sustainability and business-to-business marketing : a framework and implications

Sharma, Arun; Iyer, Gopalkrishnan R.; Mehrotra, Anuj; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 330-341

Persistent link: https://www.econbiz.de/10003956199

Planning Merchandising Decisions to Account for Regional and Product Assortment Differences

Grewal, Dhruv; Levy, Michael; Mehrotra, Anuj; Sharma, Arun - In: Journal of retailing 75 (1999) 3, pp. 405

Persistent link: https://www.econbiz.de/10006626038

Collaborative buyer–supplier relationships and downstream information in marketing channels

Sharma, Arun; Iyer, Gopalkrishnan R.; Mehrotra, Anuj; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 221-229

Persistent link: https://www.econbiz.de/10008378478

Evaluation of subsidiary marketing performance: combining process and outcome performance metrics

Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 117-129

Persistent link: https://www.econbiz.de/10008238822

Choosing an optimal channel mix in multichannel environments

Sharma, Arun; Mehrotra, Anuj - In: Industrial marketing management : the international … 36 (2007) 1, pp. 21-28

Persistent link: https://www.econbiz.de/10007392182

Evaluation of Subsidiary Marketing Performance : Combining Process and Outcome Performance Metrics

Grewal, Dhruv - 2014

Issues in evaluating marketing performance and devising appropriate metrics for measurement have taken center stage in marketing thought and practice in recent years. We propose an empirical model that enables a multinational enterprise (MNE) to assess the marketing performance of its...

Persistent link: https://www.econbiz.de/10013059233

The conceptual foundations of relationship marketing: Review and synthesis

Sheth, Jagdish N.; Parvatiyar, Atul; Sinha, Mona - In: economic sociology_the european electronic newsletter 13 (2012) 3, pp. 4-26

Persistent link: https://www.econbiz.de/10011621032