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~subject:"Higher education institution"
~subject:"Internal branding"
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Chapleo, Chris
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The journal of brand management : an international journal
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Developing business strategies and identifying risk factors in modern organizations
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Brands in higher education challenges and potential strategies
Chapleo, Chris
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 150-163
Persistent link: https://www.econbiz.de/10011286435
Saved in:
2
What defines "successful" university brands?
Chapleo, Chris
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
Saved in:
3
Exploring the secret of successful university brands
Chapleo, Chris
- In:
Developing business strategies and identifying risk …
,
(pp. 94-108)
.
2014
Persistent link: https://www.econbiz.de/10010348948
Saved in:
4
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
Saved in:
5
Branding a tertiary institution by committee : an exploration of internal brand analysis and management processes
Chapleo, Chris
;
Clark, Paul
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 631-647
Persistent link: https://www.econbiz.de/10011625248
Saved in:
6
Managing employee attention and internal branding
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business research : JBR
79
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
Saved in:
7
An exploration of branding approaches in UK universities
Chapleo, Chris
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011492953
Saved in:
8
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
9
Dilemmas in re-branding a university : "maybe people just don't like change" : linking meaningfulness and mutuality into the reconciliation
Kuoppakangas, Päivikki
;
Suomi, Kati
;
Clark, Paul
; …
- In:
Corporate reputation review : an international journal
23
(
2020
)
2
,
pp. 92-105
Persistent link: https://www.econbiz.de/10012296149
Saved in:
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