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ECONIS (ZBW)
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1
The relationship between distribution and market share
Farris, Paul W.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10001090752
Saved in:
2
Manufacturer advertising and retail gross margins
Albion, Mark S.
- In:
Advances in marketing and public policy : a research annual
1
(
1987
),
pp. 107-136
Persistent link: https://www.econbiz.de/10001101681
Saved in:
3
Mobile shopper marketing : assessing the impact of mobile technology on consumer path to purchase
Baik, Alicia
;
Venkatesan, Rajkumar
;
Farris, Paul W.
-
2014
Persistent link: https://www.econbiz.de/10010424904
Saved in:
4
Managing multi- and omni-channel distribution : metrics and research directions
Ailawadi, Kusum L.
;
Farris, Paul W.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10011704707
Saved in:
5
When five is a crowd in the market share attraction model : the dynamic stability of competition
Farris, Paul W.
;
Pfeifer, Phillip E.
;
Reibstein, David J.
; …
- In:
Marketing : journal of research and management
1
(
2005
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10002823897
Saved in:
6
Using Steiner's dual-stage model to develop better measures of retail distribution
Farris, Paul W.
- In:
The antitrust bulletin : the journal of American and …
49
(
2004
)
4
,
pp. 941-954
Persistent link: https://www.econbiz.de/10002675859
Saved in:
7
Metrics that matter : to marketing managers
Bendle, Neil
;
Farris, Paul W.
;
Pfeifer, Phillip E.
; …
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 18-23
Persistent link: https://www.econbiz.de/10003976404
Saved in:
8
Distribution and market share
Wilbur, Kenneth C.
;
Farris, Paul W.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 154-167
Persistent link: https://www.econbiz.de/10010402349
Saved in:
9
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
10
Crafting integrated multichannel retailing strategies
Zhang, Jie
;
Farris, Paul W.
;
Irvin, John W.
;
Kushwaha, Tarun
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10003987346
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