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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector

Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290

Persistent link: https://www.econbiz.de/10012060071

Radicalising the marketing of higher education : learning from student-generated social media data

Bolat, Elvira; O'Sullivan, Helen - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 742-763

Persistent link: https://www.econbiz.de/10011746383

The application of an innovative model to measure university brand image : differences between English, Spanish and Portuguese undergraduate students

Alcaide-Pulido, Purificación; O'Sullivan, Helen; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 283-300

Persistent link: https://www.econbiz.de/10014566970

Investigating the impact of the COVID-19 pandemic on undergraduate business education : using learning gain as a measure to compare two cohorts of marketing students

O'Sullivan, Helen; Polkinghorne, Martyn; Taylor, Julia - In: Businesses 2 (2022) 2, pp. 214-227

This paper considers management education and specifically how student learning has been impacted by the online replacement teaching offered by universities during the COVID-19 pandemic. The study utilizes a learning gain model which considers the students’ own perception of their learning,...

Persistent link: https://www.econbiz.de/10013455756

Co-creating value in the dyadic relationships of small and large firms in the agri-food sector

Ngugi, Isaac K. - In: Journal of international food & agribusiness marketing 31 (2019) 1, pp. 52-68

Persistent link: https://www.econbiz.de/10012180986

Relational capabilities for value co-creation and innovation in SMEs

Ngugi, Isaac K.; Johnsen, Rhona E.; Erdélyi, Peter - In: Journal of small business and enterprise development 17 (2010) 2, pp. 260-278

Persistent link: https://www.econbiz.de/10003991917

A qualitative analysis of success and failure factors of agricultural cooperatives in Central Kenya

Nyoro, James K.; Ngugi, Isaac K. - In: Decentralization and the social economics of …, (pp. 13-32). 2007

Persistent link: https://www.econbiz.de/10003545843

The role of internal branding in nonprofit brand management : an empirical investigation

Liu, Gordon; Chapleo, Chris; Ko, Wai Wai; Ngugi, Isaac K. - In: Nonprofit and voluntary sector quarterly 44 (2015) 2, pp. 319-339

Persistent link: https://www.econbiz.de/10010519070

Behaviour of bank share prices and their impact on national stock market indices : comparing countries at different levels of economic development during recessionary and non-reces...

Komo, Lilian W.; Ngugi, Isaac K. - In: International journal of economics and finance 5 (2013) 3, pp. 49-61

Persistent link: https://www.econbiz.de/10009719696

M-Pesa : a renowned disruptive innovation from Kenya

Ngugi, Isaac K.; Komo, Lilian W. - In: Strategic marketing cases in emerging markets, (pp. 117-128). 2017

Persistent link: https://www.econbiz.de/10011667549