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Online marketing strategy and market segmentation in the Spanish rural accommodation sector
Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 3, pp. 362-379
Persistent link: https://www.econbiz.de/10011450724
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Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata; Tkaczynski, Aaron; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 55 (2016) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
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How to avoid random market segmentation solutions
Ernst, Dominik; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 57 (2018) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10011915336
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Why tourists choose Airbnb : a motivation-based segmentation study
Guttentag, Daniel; Smith, Stephen L. J.; Potwarka, Luke; … - In: Journal of travel research : a quarterly publication of … 57 (2018) 3, pp. 342-359
Persistent link: https://www.econbiz.de/10011915410
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Segmenting potential nature-based tourists based on temporal factors : the case of Norway
Tkaczynski, Aaron; Rundle-Thiele, Sharyn R.; Prebensen, … - In: Journal of travel research : a quarterly publication of … 54 (2015) 2, pp. 251-265
Persistent link: https://www.econbiz.de/10010484818
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Segmenting markets by bagged clustering : young Chinese travelers to Western Europe
Prayag, Girish; Disegna, Marta; Cohen, Scott Allen; … - In: Journal of travel research : a quarterly publication of … 54 (2015) 2, pp. 234-250
Persistent link: https://www.econbiz.de/10010484819
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Destination segmentation : a recommended two-step approach
Tkaczynski, Aaron; Rundle-Thiele, Sharyn; Beaumont, Narelle - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10003978649
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Applying expenditure-based segmentation on special-interest tourists? : the case of golf travelers
Shani, Amir; Wang, Youcheng; Hutchinson, Joe; Lai, Fujun - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 3, pp. 337-350
Persistent link: https://www.econbiz.de/10008651010
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Biclustering : overcoming data dimensionality problems in market segmentation
Dolnicar, Sara; Kaiser, Sebastian; Lazarevski, Katie; … - In: Journal of travel research : a quarterly publication of … 51 (2012) 1, pp. 41-49
Persistent link: https://www.econbiz.de/10009491843
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Asymmetric tourist response to price : loss aversion segmentation
Nicolau, Juan L. - In: Journal of travel research : a quarterly publication of … 51 (2012) 5, pp. 568-576
Persistent link: https://www.econbiz.de/10009621005