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~subject:"Konsumentenverhalten"
~subject:"Strategische Allianz"
~isPartOf:"Journal of marketing"
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Konsumentenverhalten
Strategische Allianz
Brand management
77
Markenführung
77
Consumer behaviour
42
Brand image
38
Markenimage
38
Brand
27
Markenartikel
27
Beziehungsmarketing
15
Relationship marketing
15
Social Web
14
Social web
14
Internet marketing
10
Online-Marketing
10
Marketing management
9
Marketingmanagement
9
brand equity
8
Advertising effects
7
Viral marketing
7
Virales Marketing
7
Werbewirkung
7
branding
7
Marketing
5
Product design
5
Produktgestaltung
5
brand management
5
Corporate reputation
4
Firmenimage
4
New product development
4
Produktentwicklung
4
word of mouth
4
Advertising
3
Innovation
3
Luxury goods
3
Luxusgüter
3
Social network
3
Soziales Netzwerk
3
Strategic alliance
3
Werbung
3
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Article
44
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English
44
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Brooks, Gillian
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Hennig-Thurau, Thorsten
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Swaminathan, Vanitha
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Angle, Justin
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Basuroy, Suman
1
Batra, Rajeev
1
Bhattacharyya, Siddhartha
1
Biraglia, Alessandro
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Borraz, Stéphane
1
Brasel, S. Adam
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chang, Chun-Tuan
1
Chatterjee, Subimal
1
Chen, Haipeng
1
Chen, Zoey
1
Chernev, Alexander
1
Chu, Xing-Yu
1
Connors, Scott
1
Costello, John P.
1
Cutright, Keisha M.
1
Datta, Hannes
1
Dion, Delphine
1
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Journal of marketing
Journal of business research : JBR
400
The journal of product & brand management
287
The journal of brand management : an international journal
269
Journal of retailing and consumer services
253
Psychology & marketing
86
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
80
Journal of marketing communications
77
International journal of hospitality management
74
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
SpringerLink / Bücher
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of marketing management : MM
51
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of promotion management : JPM
48
Journal of strategic marketing
48
Journal of global marketing
45
The journal of consumer marketing
45
Journal of fashion marketing and management
44
International journal of consumer studies
42
Cogent business & management
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of retail & distribution management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of retailing
34
European journal of marketing
33
Qualitative market research : an international journal
33
International journal of contemporary hospitality management
32
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ECONIS (ZBW)
44
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1
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
2
The effects of products' aesthetic
design
on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
3
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
4
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
5
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
6
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
7
Who is wary of user
design
? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
8
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
9
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
10
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
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