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The growth of Internet technology and electronic commerce has not been matched by theoretically-guided social science research. Well-developed consumer research is needed to illustrate the nature and possible scope of the Internet retail choice in the marketplace. The primary purpose of this...
Persistent link: https://www.econbiz.de/10009430606
Resource allocation for programs for the early detection and treatment of prostate cancer is under much debate. Several recent cost-utility analyses have shown little or no benefit for the cost of screening, early detection, or treatment of asymptomatic prostate cancer. Utility is derived from...
Persistent link: https://www.econbiz.de/10009438821
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In recent years, several authors have developed models that focus on the allocation of scarce marketing resourcesbased …
Persistent link: https://www.econbiz.de/10005855829
Internet-based information sharing among different partners of the valuechain enables collaborative business. Beyond, applying ambient technologiesprovides new opportunities for gathering information ubiquitously fromvarious sources including physical objects, e.g. the movement of goods orcars,...
Persistent link: https://www.econbiz.de/10005855830
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Historical examples (ISDN, Teletex, telefax, telex) show us that forecasting efforts in thetelecommunication sector can go awry – not only by a few percentage points but by largemagnitudes. We maintain that with strong network effects it is not possible to forecast thesuccess of...
Persistent link: https://www.econbiz.de/10005855838
Das Kauf- und Entscheidungsverhalten der Konsumenten kann mit konventionellen Modellen des Rationalverhaltens nicht erklärt werden. In diesem Beitrag wir aufgezeigt, wie Leitmotive und Persönlichkeitsmerkmale, aber besonders auch der jeweilige Kontext das sehr unterschiedliche und unbewusste...
Persistent link: https://www.econbiz.de/10005856092
Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...
Persistent link: https://www.econbiz.de/10010292071