Various business problems are of interest to both data mining and marketing academic communities, such as market … segmentation, direct marketing, targeted marketing, personalization/customization, cross selling and discovering customer lifetime … effectiveness of problem solving, and pays greater attention to the actual performance on data. In contrast, marketing research …

situation of the freshwater aquaculture sector in the EIFAC region with particular focus on problems in marketing. The outcome … the marketing chain. The producers will remain at a disadvantage unless they develop better links through association or … cooperation. While the preparation and implementation of marketing plans is a responsibility of the industry, and must be financed …

children are exposed to increasingly sophisticated marketing techniques online which are often outside the purview of existing … regulatory frameworks. This study aims to provide a better understanding of online marketing to children and to inform effective …-app purchases. The study finds that online marketing practices have an impact on children, and that children have difficulties …