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Value-in-context in crowdfunding ecosystems : how context frames value co-creation
José Quero, María; Ventura, Rafael; Kelleher, Carol - In: Service business 11 (2017) 2, pp. 405-425
Persistent link: https://www.econbiz.de/10011732388
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Studying customers' resource integration by service employees in interactional value co-creation
Plé, Loïc - In: The journal of services marketing 30 (2016) 2, pp. 153-164
Persistent link: https://www.econbiz.de/10011486995
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Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia - Panepistēmio Kypru / Department of Economics - 2018
Persistent link: https://www.econbiz.de/10012041746
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Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen; Caniëls, Marjolein; Bloemer, Johanna M.; … - In: Marketing theory 15 (2015) 2, pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
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Service network value co-creation : defining the roles of the generic actor
Ekman, Peter; Raggio, Randle D.; Thompson, Steven M. - In: Industrial marketing management : the international … 56 (2016), pp. 51-62
Persistent link: https://www.econbiz.de/10011531229
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Co-created value : multidimensional scale and nomological network
Busser, James A.; Shulga, Lenna V. - In: Tourism management : research, policies, practice 65 (2018), pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
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Customer’s potential value : the role of learning
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21
Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...
Persistent link: https://www.econbiz.de/10009761863
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Resources for value co-creation in e-commerce : a review
Paredes, Mario R.; Barrutia, José M.; Echebarria, Carmen - In: Electronic commerce research 14 (2014) 2, pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
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Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.; Busser, James A. - In: International journal of hospitality management 87 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
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Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas; Ulaga, Wolfgang; Frow, Pennie; Payne, … - In: Industrial marketing management : the international … 69 (2018), pp. 80-90
Persistent link: https://www.econbiz.de/10011822306