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Search: subject_exact:"Haarkosmetik"
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Haarkosmetik
22
Hair care product
22
Consumer behaviour
7
Konsumentenverhalten
7
Deutschland
5
Forecast
5
Germany
5
Market
5
Markt
5
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5
2002-2011
3
Advertising effects
3
Brand image
3
Consumer goods industry
3
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3
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3
Procter & Gamble Company
3
Wella AG <Darmstadt>
3
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3
2002-2012
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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17
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5
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5
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3
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18
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4
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Hefter, Katharina
2
Moskowitz, Howard R.
2
Schmid, Stefan
2
Ahmed, Zafar U.
1
Albrecht, Carmen-Maria
1
Baidya, Mahir Kumar
1
Bauer, Hans H.
1
Benlian, Yeghig
1
Clausen, Thomas
1
Corkindale, David
1
Flores, Laurent
1
Gabay, Gillie
1
Ghose, Kamal
1
Gofman, Alex
1
Haber, Tobias E.
1
Hanssens, Dominique M.
1
Hirschman, Elizabeth Caldwell
1
Lenté, Christophe
1
Maier, Andrea
1
Mets, Tõnis
1
Mocquillon, Cédric
1
Nagar, Komal
1
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1
Neumann, Marcus M.
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Pauwels, Koen H.
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1
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1
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1
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1
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1
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1
Went, Thomas
1
Willer, Ragnar Karl
1
Wooldridge, Barbara R.
1
Zbib, Imad J.
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Consumer goods Europe
5
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2
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International journal of business and emerging markets : IJBEM
1
International journal of production economics
1
Journal of advertising research
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1
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Open Innovation umsetzen : Prozesse, Methoden, Systeme, Kultur
1
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1
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1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
1
The journal of product & brand management
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ECONIS (ZBW)
22
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Title
1
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Saved in:
2
Procter & Gamble und Wella : nach einem Übernahmemarathon endlich am Ziel
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 363-385)
.
2013
Saved in:
3
The relevance of irrelevance in brand communication
In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Saved in:
4
An efficient heuristic for medium-term planning in shampoo production
Mocquillon, Cédric
;
Lenté, Christophe
;
T’Kindt, Vincent
- In:
International journal of production economics
129
(
2011
)
1
,
pp. 178-185
Saved in:
5
Discovering how brands grow
Corkindale, David
- In:
The marketing review
11
(
2011
)
4
,
pp. 337-345
Saved in:
6
Dispelling the myth of a global consumer : Indonesian consumer behavior researched by means of an analytical diagram for intercultural marketing ; with a case study of Sunsilk sham...
2006
Saved in:
7
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 157-168
Saved in:
8
Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 211-223
Saved in:
9
Consumer attitude dynamics and marketing impact on sales
In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Saved in:
10
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Saved in:
11
Brand salience for fast-moving consumer goods : an empirically based model
Vieceli, Julian
;
Shaw, Robin N.
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1218-1238
Saved in:
12
Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar
;
Ghose, Kamal
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 43-57
Saved in:
13
Der "Connect + Develop"-Ansatz bei Wella und P&G
Clausen, Thomas
- In:
Open Innovation umsetzen : Prozesse, Methoden, Systeme, …
,
(pp. 177-195)
.
2010
Saved in:
14
Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Nagar, Komal
- In:
Vision : the journal of business perspective
13
(
2009
)
4
,
pp. 35-48
Saved in:
15
Procter & Gamble und Wella : nach einem Übernahmemarathon endlich am Ziel
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 323-339)
.
2007
Saved in:
16
Metaphor in the marketplace
Hirschman, Elizabeth Caldwell
- In:
Marketing theory
7
(
2007
)
3
,
pp. 227-248
Saved in:
17
Shampoos and conditioners - France
In:
Consumer goods Europe
(
2007
)
536
,
pp.
Saved in:
18
Shampoos and conditioners - Germany
In:
Consumer goods Europe
(
2007
)
536
,
pp.
Saved in:
19
Shampoos and conditioners - Italy
In:
Consumer goods Europe
(
2007
)
536
,
pp.
Saved in:
20
Shampoos and conditioners - Spain
In:
Consumer goods Europe
(
2007
)
536
,
pp.
Saved in:
21
Shampoos and conditioners - UK
In:
Consumer goods Europe
(
2007
)
536
,
pp.
Saved in:
22
Vereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung : eine empirische Analyse am Beispiel des Shampoo-Marktes
Went, Thomas
-
2000
Saved in:
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