Search Results - subject_exact:"Haarkosmetik" - EconBiz

Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches

Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of advertising research 54 (2014) 3, pp. 313-319

Procter & Gamble und Wella : nach einem Übernahmemarathon endlich am Ziel

Schmid, Stefan; Hefter, Katharina - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 363-385). 2013

Dispelling the myth of a global consumer : Indonesian consumer behavior researched by means of an analytical diagram for intercultural marketing ; with a case study of Sunsilk sham...

Willer, Ragnar Karl (contributor) - 2006

The relevance of irrelevance in brand communication

Albrecht, Carmen-Maria (contributor); … - In: Psychology & marketing 28 (2011) 1, pp. 1-28

An efficient heuristic for medium-term planning in shampoo production

Mocquillon, Cédric; Lenté, Christophe; T’Kindt, Vincent - In: International journal of production economics 129 (2011) 1, pp. 178-185

Discovering how brands grow

Corkindale, David - In: The marketing review 11 (2011) 4, pp. 337-345

Effectiveness of sales promotion effort in emerging markets : a brand level analysis

Baidya, Mahir Kumar; Ghose, Kamal - In: International journal of business and emerging markets … 2 (2010) 1, pp. 43-57

Accelerating structured consumer-driven package design

Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis - In: The journal of consumer marketing 27 (2010) 2/3, pp. 157-168

Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation

Gabay, Gillie (contributor); Flores, Laurent (contributor); … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 211-223

Der "Connect + Develop"-Ansatz bei Wella und P&G

Clausen, Thomas - In: Open Innovation umsetzen : Prozesse, Methoden, Systeme, …, (pp. 177-195). 2010

Brand salience for fast-moving consumer goods : an empirically based model

Vieceli, Julian; Shaw, Robin N. - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1218-1238

Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers

Zbib, Imad J. (contributor); … - In: The journal of product & brand management 19 (2010) 4, pp. 261-275

Consumer attitude dynamics and marketing impact on sales

Hanssens, Dominique M. (contributor); … - In: MSI reports : working paper series (2010) 4, pp. 3-39

Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments

Nagar, Komal - In: Vision : the journal of business perspective 13 (2009) 4, pp. 35-48

Metaphor in the marketplace

Hirschman, Elizabeth Caldwell - In: Marketing theory 7 (2007) 3, pp. 227-248

Shampoos and conditioners - France

In: Consumer goods Europe (2007) 536, pp.

Shampoos and conditioners - Germany

In: Consumer goods Europe (2007) 536, pp.

Shampoos and conditioners - Italy

In: Consumer goods Europe (2007) 536, pp.

Shampoos and conditioners - Spain

In: Consumer goods Europe (2007) 536, pp.

Shampoos and conditioners - UK

In: Consumer goods Europe (2007) 536, pp.

Procter & Gamble und Wella : nach einem Übernahmemarathon endlich am Ziel

Schmid, Stefan; Hefter, Katharina - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 323-339). 2007

Vereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung : eine empirische Analyse am Beispiel des Shampoo-Marktes

Went, Thomas - 2000

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