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  • Search: subject_exact:"Haarkosmetik"
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Year of publication
Subjects
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Haarkosmetik 22 Hair care product 22 Consumer behaviour 7 Konsumentenverhalten 7 Deutschland 5 Forecast 5 Germany 5 Market 5 Markt 5 Prognose 5 2002-2011 3 Advertising effects 3 Brand image 3 Consumer goods industry 3 Konsumgüterindustrie 3 Markenimage 3 Procter & Gamble Company 3 Wella AG <Darmstadt> 3 Werbewirkung 3 2002-2012 2 Brand 2 Brand management 2 Cosmetics industry 2 Firm growth 2 France 2 Frankreich 2 Großbritannien 2 India 2 Indien 2 Innovation 2 Innovation management 2 Innovationsmanagement 2 International marketing 2 Internationales Marketing 2 Kosmetikindustrie 2 Markenartikel 2 Markenführung 2 Multinationales Unternehmen 2 Sales promotion 2 Takeover 2
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Online availability
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Free 1
Type of publication
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Article 20 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 17 Aufsatz in Zeitschriften 17 Market information 5 Marktinformation 5 Article in book 3 Aufsatz im Buch 3 Case study 2 Dissertation 2 Fallstudie 2 Hochschulschrift 2 Thesis 2
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Language
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English 18 German 4
Persons
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Hefter, Katharina 2 Moskowitz, Howard R. 2 Schmid, Stefan 2 Ahmed, Zafar U. 1 Albrecht, Carmen-Maria 1 Baidya, Mahir Kumar 1 Bauer, Hans H. 1 Benlian, Yeghig 1 Clausen, Thomas 1 Corkindale, David 1 Flores, Laurent 1 Gabay, Gillie 1 Ghose, Kamal 1 Gofman, Alex 1 Haber, Tobias E. 1 Hanssens, Dominique M. 1 Hirschman, Elizabeth Caldwell 1 Lenté, Christophe 1 Maier, Andrea 1 Mets, Tõnis 1 Mocquillon, Cédric 1 Nagar, Komal 1 Nenycz-Thiel, Magda 1 Neumann, Marcus M. 1 Pauwels, Koen H. 1 Romaniuk, Jenni 1 Shaw, Robin N. 1 Srinivasan, Shuba 1 T’Kindt, Vincent 1 Vanhuele, Marc 1 Vieceli, Julian 1 Went, Thomas 1 Willer, Ragnar Karl 1 Wooldridge, Barbara R. 1 Zbib, Imad J. 1
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Published in...
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Consumer goods Europe 5 The journal of consumer marketing 2 Europäische Hochschulschriften 1 International journal of business and emerging markets : IJBEM 1 International journal of production economics 1 Journal of advertising research 1 Journal of marketing management : MM 1 MSI reports : working paper series 1 Marketing theory 1 Open Innovation umsetzen : Prozesse, Methoden, Systeme, Kultur 1 Psychology & marketing 1 Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben 1 Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben 1 The journal of product & brand management 1 The marketing review 1 Vision : the journal of business perspective 1
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Sources
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ECONIS (ZBW) 22
Showing 1 - 22 of 22
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Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of advertising research 54 (2014) 3, pp. 313-319
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Procter & Gamble und Wella : nach einem Übernahmemarathon endlich am Ziel
Schmid, Stefan; Hefter, Katharina - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 363-385). 2013
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Dispelling the myth of a global consumer : Indonesian consumer behavior researched by means of an analytical diagram for intercultural marketing ; with a case study of Sunsilk sham...
Willer, Ragnar Karl (contributor) - 2006
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An efficient heuristic for medium-term planning in shampoo production
Mocquillon, Cédric; Lenté, Christophe; T’Kindt, Vincent - In: International journal of production economics 129 (2011) 1, pp. 178-185
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The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria (contributor);  … - In: Psychology & marketing 28 (2011) 1, pp. 1-28
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Discovering how brands grow
Corkindale, David - In: The marketing review 11 (2011) 4, pp. 337-345
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Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar; Ghose, Kamal - In: International journal of business and emerging markets … 2 (2010) 1, pp. 43-57
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Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J. (contributor);  … - In: The journal of product & brand management 19 (2010) 4, pp. 261-275
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Accelerating structured consumer-driven package design
Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis - In: The journal of consumer marketing 27 (2010) 2/3, pp. 157-168
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Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
Gabay, Gillie (contributor); Flores, Laurent (contributor);  … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 211-223
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Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M. (contributor);  … - In: MSI reports : working paper series (2010) 4, pp. 3-39
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Der "Connect + Develop"-Ansatz bei Wella und P&G
Clausen, Thomas - In: Open Innovation umsetzen : Prozesse, Methoden, Systeme, …, (pp. 177-195). 2010
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Brand salience for fast-moving consumer goods : an empirically based model
Vieceli, Julian; Shaw, Robin N. - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1218-1238
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Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Nagar, Komal - In: Vision : the journal of business perspective 13 (2009) 4, pp. 35-48
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Procter & Gamble und Wella : nach einem Übernahmemarathon endlich am Ziel
Schmid, Stefan; Hefter, Katharina - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 323-339). 2007
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Metaphor in the marketplace
Hirschman, Elizabeth Caldwell - In: Marketing theory 7 (2007) 3, pp. 227-248
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Shampoos and conditioners - France
In: Consumer goods Europe (2007) 536, pp.
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Shampoos and conditioners - Germany
In: Consumer goods Europe (2007) 536, pp.
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Shampoos and conditioners - Italy
In: Consumer goods Europe (2007) 536, pp.
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Shampoos and conditioners - Spain
In: Consumer goods Europe (2007) 536, pp.
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Shampoos and conditioners - UK
In: Consumer goods Europe (2007) 536, pp.
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Vereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung : eine empirische Analyse am Beispiel des Shampoo-Marktes
Went, Thomas - 2000
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