The rapid growth of e-Commerce in Latin America, driven by the increase in digital adoption among younger generations and accelerated by the COVID-19 pandemic, has reshaped how businesses engage with consumers. In Peru alone, the number of online shoppers increased by 131% between 2019 and 2021....

As AI-powered personalized advertising becomes increasingly prevalent in the digital marketplace, understanding its influence on consumer purchase intention is essential. This study investigates the impact of perceived personalization on purchase intention, with a particular focus on the...

The rise of AI chatbots in e-commerce has revolutionized digital customer service, yet understanding the factors influencing customer adoption remains a challenge. Drawing on the Technology Acceptance Model 2 and Anthropomorphism theory, the study aims to examine how human-like interaction...

Purpose: The growing importance of e-commerce has negative effects on the sustainability of supply chains, highlighting the need for appropriate packaging system design. Thus, it is increasingly common to see cities where thousands of packages are delivered every day, increasing congestion and...

Corporate social responsibility (CSR) activities of companies have been reported to generate favorable consumer attitudes towards the business, which in turn, encourages positive consumer behavior. But the application of this conclusion in the mobile commerce domain remains limited. Drawing on...

Background: As e-commerce expands and delivery services diversifies, understanding the factors that shape consumer preferences becomes critical to designing efficient and sustainable urban logistics. This study examines how perceived walkability influences consumers' preferences for shopping...

We quantify the impact of Generative Artificial Intelligence (GenAI) on firm productivity through a series of large-scale randomized field experiments involving millions of users and products at a leading cross-border online retail platform. Over six months in 2023-2024, GenAI-based enhancements...

User-generated content (UGC) is generally understood as an expression of opinion in many forms (e.g., complaints, online customer reviews, posts, testimonials) and data types (e.g., text, image, audio, video, or a combination thereof) that has been created and made available by users of...

The report presents the Digital Trade Regulatory Readiness (DTRR) database compiled by a team of World Bank experts. The database offers novel information on laws and regulations on digital trade for 121 economies around the world, out of which 95 are developing countries. The database reflects...

The integration of social interactions with e-commerce has given rise to social commerce, creating digital environments where consumers engage with each other while shopping. Despite growing research on customer engagement in social commerce, there remains a limited understanding of how specific...

This study investigates the significance of e-commerce consumer opinions regarding value in China's A-share market. By analyzing a large dataset comprising over 18 million online consumer reviews on JD.com, we demonstrate that sentiments expressed in e-commerce reviews can influence stock...