A theory of multiformat communication : mechanisms, dynamics, and strategies
Jordan W. Moffett, Judith Anne Garretson Folse, Robert W. Palmatier
| Year of publication: |
2021
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|---|---|
| Authors: | Moffett, Jordan W. ; Folse, Judith Anne Garretson ; Palmatier, Robert W. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 3, p. 441-461
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| Subject: | Multiformat communication | Multichannel communication | Communication strategy | Online relationships | Simulated cues | Kommunikation | Communication | Interne Kommunikation | Internal communication | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-020-00750-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012548048