Benefit segmentation of the container shipping market in Turkey
Gökcay Balci, Ismail Bilge Cetin
| Year of publication: |
2020
|
|---|---|
| Authors: | Balci, Gökcay ; Cetin, Ismail Bilge |
| Subject: | Segmentation | b2b marketing | container shipping | benefit segments | factor analysis | cluster analysis | Containerschifffahrt | Container shipping | Türkei | Turkey | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Zielgruppe | Target group | B-to-B-Marketing | Business-to-business marketing | Faktorenanalyse | Factor analysis | Welt | World |
Online Resource
| Extent: | Illustrationen, Diagramme |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 813-814 |
| Other identifiers: | 10.1080/03088839.2020.1729436 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012314672